Marketing Team

People

Team members

• 

  Charles Cook

  Team lead

  Operations & Marketing

• 

  Joe Martin

  

  Product Marketer

• 

  Andy Vandervell

  

  Content Marketer

• 

  Ian Vanagas

  

  Technical Content Marketer

Mission

Increase the number of relevant visitors to our website

Q1 2023 Goals

• Objective:

  • Nail our marketing engine.

• Key Results:

  • Increase overall weekly website traffic to 18k unique visitors per week (filtering out viral spikes).
  • Increase ‘first user in org’ signups to 500 per week without decreasing the percentage that are ICPs (typically 30-35%).
  • Get 80 signups each week to say they first heard about us from any of YouTube, Twitter, LinkedIn, and TikTok.
  • Get 20% of the W23 YC batch to sign up for the YC deal - estimate this will be approx. 80 companies.

• Rationale:

  • Last quarter we tried a lot of experimental stuff. Some of these things are quite promising, others are not. We should now do a better job at the things we know are working and take them from amateur hour to slick.

• Anti-goals

  • Trying a new channel. Working on community. Working with developer influencers.

Slack channel

#team-marketing

What we're building

Check out the company roadmap to see what we're working on next!