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  • Home
  • CEO diaries
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • Tell me about features, not benefits
    • The magic of a Hacker News Pre-Mortem
    • How to run a transparent startup
    • How we justified quitting our jobs and financing PostHog early on
    • How we made something people want
    • Moving to San Francisco
    • Pivot to PostHog
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • How we raised $3M for an open source project
    • A story about pivots
    • The YC Interview
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Writing for developers
    • Reflecting on YC, 2 years on
  • Company & culture
    • How we do meetings at PostHog
  • Comparisons
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Why I ditched Google Analytics and Mixpanel for PostHog
  • Engineering
    • Enabling zero downtime data migrations for self-hosted users
    • Automating a software company with GitHub Actions
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Setting up super fast Cypress tests on GitHub Actions
    • How I learned to love feedback loops (and make better products)
    • Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
    • PostHog Joins Hacktoberfest 2020
    • How PostHog built an app server (from MVP to billions of events)
    • How we’re making PostHog deployments easier
    • Solving the mystery of PostHog’s missing session recordings
    • I used to think you don't need product people. I was wrong.
    • The secrets of PostHog query performance
    • Benchmarking the impact of session recording on performance
    • The state of plugins on PostHog
    • We ship whenever
  • General
    • Setting up super fast Cypress tests on GitHub Actions
    • How we designed the PostHog mascot
    • Why you may not need a sales team
    • A story about pivots
  • Guides
    • Introduction to self-service analytics
    • Building an AARRR pirate funnel (how and why)
    • 5 essential tips for Customer Success teams on PostHog
    • 5 analytics ideas for marketing teams using PostHog
    • Automating a software company with GitHub Actions
    • The most useful B2B SaaS product metrics
    • The 7 best GDPR-compliant analytics tools
    • The best HIPAA-compliant A/B testing tools
    • The 5 best free and open-source A/B testing tools
    • The 4 best HIPAA-compliant analytics tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • The two ways to estimate your monthly event usage
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Google is about to make it a lot harder to track website and app users without third-party cookies
    • Setting up super fast Cypress tests on GitHub Actions
    • 5 essential PostHog apps for new users
    • 5 events all teams should track with PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
    • The best GA4 alternatives for apps and websites
    • How to harness the awesome power of growth loops
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • How we do hiring & HR at PostHog
    • How we turned ClickHouse into our event mansion
    • An introduction to customer retention
    • Is Google Analytics HIPAA compliant?
    • Finding your North Star metric and why it matters
    • How we monetized our open source devtool
    • Building an open source data stack
    • How to plan a killer company offsite in just 8 weeks
    • Permissions and projects in PostHog, explained
    • How (and why) our marketing team uses PostHog
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Product engineer vs software engineer: what's the difference?
    • Don’t bother securing your trademarks in the beginning
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • The ops toolkit for early-stage startups
    • How (and why) to track your website with PostHog
    • 22 ways PostHog makes it easier to build great products
    • What is a product engineer (and why they're awesome)
    • A simple guide to personal data and PII
    • An introduction to product analytics and how it works
    • What is SSO and why you should enable it for PostHog
    • The 3 critical reasons companies choose self-hosted analytics
  • HogMail
    • HogMail #14
    • HogMail #15
    • HogMail #16
    • HogMail #17: The personal traits that can't be taught
    • HogMail #18: What can SaaS learn from the New York Times?
  • Inside PostHog
    • PostHog raises $15 million Series B for open source product analytics
    • A non-coders thoughts on ‘Everybody Codes’ - Part Two
    • A non-coder's thoughts on an 'Everybody Codes' culture
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • How PostHog uses Wren to offset carbon emissions during offsites
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • How we do customer support at our open source devtool company
    • The importance of dogfooding - Why product managers should use their product as much as their users
    • How we designed the PostHog mascot
    • Using Gatsby and Puppeteer to create dynamic Open Graph images
    • Creating an employee-friendly startup share option scheme
    • Tell me about features, not benefits
    • How I learned to love feedback loops (and make better products)
    • The magic of a Hacker News Pre-Mortem
    • HostHogs - free drinks, free pizza and frequently asked questions
    • How to run a transparent startup
    • How we do hiring & HR at PostHog
    • How PostHog built an app server (from MVP to billions of events)
    • How we turned ClickHouse into our event mansion
    • How we justified quitting our jobs and financing PostHog early on
    • Introducing Phil Leggetter, our new head of Developer Relations
    • Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
    • Introducing Joe Martin - Our first Product Marketer
    • How we made something people want
    • How we do meetings at PostHog
    • Solving the mystery of PostHog’s missing session recordings
    • Moving to San Francisco
    • How PostHog's new VP focused the company on nailing funnels in his first week
    • An engineer's guide to picking a cofounder
    • Pivot to PostHog
    • How to plan a killer company offsite in just 8 weeks
    • PostHog raises $12 million in funding led by GV and Y Combinator
    • What we learned about hiring from our first five employees
    • How (and why) our marketing team uses PostHog
    • How we rebranded PostHog in four weeks - a postmortem
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • What's the true role of a product team at an engineering-led organization?
    • Building an all-remote company from scratch
    • How we raised $3M for an open source project
    • All the cool things we built at our Rome hackathon
    • Content marketing strategy for devtool companies - How we do it at PostHog
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • Benchmarking the impact of session recording on performance
    • Speeding up PostHog builds with Depot
    • How to run finance at your startup without hiring a finance person
    • How to choose job titles in your early stage startup
    • Startups, stop treating engineers like a different species
    • The ops toolkit for early-stage startups
    • A story about pivots
    • The YC Interview
    • Why we ditched ‘talk to sales’ for transparent pricing
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Why I ditched Google Analytics and Mixpanel for PostHog
    • Why infrastructure is a competitive advantage for us
    • Why we raised a $15m Series B ahead of schedule
    • Writing for developers
    • Reflecting on YC, 2 years on
    • YC adds PostHog to top valued companies for July 2021
  • Launch week
    • Introducing Collaboration for PostHog
    • Introducing Data Management for PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How we’re making PostHog deployments easier
    • PostHog Launch Week I: A Universe of New Features
    • The secrets of PostHog query performance
  • Open source
    • The Early Days of GitLab - A Chat with Sid Sijbrandij
    • The 5 best free and open-source A/B testing tools
    • The 6 best free and open-source feature flag tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • How we do customer support at our open source devtool company
    • How I learned to love feedback loops (and make better products)
    • PostHog Joins Hacktoberfest 2020
    • Give Back Friday with PostHog
    • Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
    • How we monetized our open source devtool
    • Open source is eating SaaS
    • Building an open source data stack
    • Should open source projects track you?
    • PostHog vs Amplitude
    • How we raised $3M for an open source project
    • Why open-source projects are essential for large businesses
    • Send love to open-source projects on Valentine's Day
    • Speeding up PostHog builds with Depot
    • The 3 critical reasons companies choose self-hosted analytics
  • PostHog Academy
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • An introduction to customer retention
    • An introduction to product analytics and how it works
  • Privacy
    • The 7 best GDPR-compliant analytics tools
    • The best HIPAA-compliant A/B testing tools
    • The 4 best HIPAA-compliant analytics tools
    • Google is about to make it a lot harder to track website and app users without third-party cookies
    • A new 'Privacy Shield' won't solve big tech's GDPR problem
    • Is Google Analytics HIPAA compliant?
    • A simple guide to personal data and PII
  • Product analytics
    • Introduction to self-service analytics
    • Building an AARRR pirate funnel (how and why)
    • The two ways to estimate your monthly event usage
    • How to harness the awesome power of growth loops
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • An introduction to customer retention
    • Is autocapture ‘still’ bad?
    • Finding your North Star metric and why it matters
    • How PostHog's new VP focused the company on nailing funnels in his first week
    • What's the true role of a product team at an engineering-led organization?
    • How to turn your engineers into product people
    • 22 ways PostHog makes it easier to build great products
    • An introduction to product analytics and how it works
  • Product updates
    • Why we're giving away 100 times more cloud usage, free
    • Enabling zero downtime data migrations for self-hosted users
    • Introducing the Avo Inspector app
    • We just made PostHog Open Source 1000x more scalable via ClickHouse
    • Introducing Collaboration for PostHog
    • Introducing Data Management for PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • Group Analytics is now available in PostHog
    • You can now reverse ETL into PostHog with Hightouch
    • How we’re making PostHog deployments easier
    • PostHog Launch Week I: A Universe of New Features
    • How we’re improving performance by combining persons and events
    • PostHog teams up with Altinity
    • Introducing PostHog Cloud EU
    • Restack joins the PostHog Marketplace
    • PostHog is now available on Segment!
    • The secrets of PostHog query performance
    • Why we're removing the sessions page
    • Array 1.0.10
    • Array 1.0.11
    • Array 1.0.8
    • Array 1.0.9
    • Array 1.1.0
    • Array 1.11.0
    • Array 1.10.0
    • Array 1.12.0
    • Array 1.13.0
    • Array 1.14.0
    • Array 1.15.0
    • Array 1.16.0
    • Array 1.17.0
    • Array 1.18.0
    • Array 1.2.0
    • Array 1.19.0
    • Array 1.20.0
    • Array 1.22.0
    • Array 1.21.0
    • Array 1.23.0
    • Array 1.24.0
    • Array 1.25.0
    • Array 1.27.0
    • Array 1.28.0
    • Array 1.29.0
    • Array 1.26.0
    • Array 1.3.0
    • Array 1.30.0
    • Array 1.31.0
    • Array 1.32.0
    • Array 1.33.0
    • Array 1.34.0
    • Array 1.35.0: Introducing SAML, world map view and new plugins
    • Array 1.37.0: Cohorts 2.0 and event & property detail pages
    • Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
    • Array 1.38.0: Exports, subscriptions and session analysis
    • Array 1.39.0: Betas, persons, events and libraries
    • Array 1.4.0
    • Array 1.40.0: Interface improvements and more!
    • Array 1.42.0: Get beta features via our roadmap!
    • Array 1.5.0
    • Array 1.41.0: Improving performance by up to 400%
    • Array 1.6.0
    • Array 1.7.0
    • Array 1.8.0
    • Array 1.9.0
    • Array 1.0.0
    • The state of plugins on PostHog
  • Release notes
    • Introducing the Avo Inspector app
    • How we’re improving performance by combining persons and events
    • Array 1.0.10
    • Array 1.0.11
    • Array 1.0.8
    • Array 1.0.9
    • Array 1.1.0
    • Array 1.11.0
    • Array 1.10.0
    • Array 1.12.0
    • Array 1.13.0
    • Array 1.14.0
    • Array 1.15.0
    • Array 1.16.0
    • Array 1.17.0
    • Array 1.18.0
    • Array 1.2.0
    • Array 1.19.0
    • Array 1.20.0
    • Array 1.22.0
    • Array 1.21.0
    • Array 1.23.0
    • Array 1.24.0
    • Array 1.25.0
    • Array 1.27.0
    • Array 1.28.0
    • Array 1.29.0
    • Array 1.26.0
    • Array 1.3.0
    • Array 1.30.0
    • Array 1.31.0
    • Array 1.32.0
    • Array 1.33.0
    • Array 1.34.0
    • Array 1.35.0: Introducing SAML, world map view and new plugins
    • Array 1.37.0: Cohorts 2.0 and event & property detail pages
    • Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
    • Array 1.38.0: Exports, subscriptions and session analysis
    • Array 1.39.0: Betas, persons, events and libraries
    • Array 1.4.0
    • Array 1.40.0: Interface improvements and more!
    • Array 1.42.0: Get beta features via our roadmap!
    • Array 1.5.0
    • Array 1.41.0: Improving performance by up to 400%
    • Array 1.6.0
    • Array 1.7.0
    • Array 1.8.0
    • Array 1.9.0
    • Array 1.0.0
  • Startups
    • A non-coder's thoughts on an 'Everybody Codes' culture
    • How we found our Ideal Customer Profile
    • Creating an employee-friendly startup share option scheme
    • How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
    • How to run a transparent startup
    • Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
    • How we made something people want
    • How we monetized our open source devtool
    • Should open source projects track you?
    • An engineer's guide to picking a cofounder
    • How to plan a killer company offsite in just 8 weeks
    • What we learned about hiring from our first five employees
    • How we rebranded PostHog in four weeks - a postmortem
    • Product engineer vs software engineer: what's the difference?
    • What's the true role of a product team at an engineering-led organization?
    • Why you may not need a sales team
    • Don’t bother securing your trademarks in the beginning
    • Building an all-remote company from scratch
    • All the cool things we built at our Rome hackathon
    • Content marketing strategy for devtool companies - How we do it at PostHog
    • Why open-source projects are essential for large businesses
    • How to run finance at your startup without hiring a finance person
    • How to choose job titles in your early stage startup
    • Startups, stop treating engineers like a different species
    • The ops toolkit for early-stage startups
    • How to turn your engineers into product people
    • Raising money is less stressful than bootstrapping
    • What is a product engineer (and why they're awesome)
    • Writing for developers
    • Reflecting on YC, 2 years on
  • Using PostHog
    • 5 essential tips for Customer Success teams on PostHog
    • 5 analytics ideas for marketing teams using PostHog
    • 5 essential PostHog apps for new users
    • 5 events all teams should track with PostHog
    • Permissions and projects in PostHog, explained
    • How (and why) our marketing team uses PostHog
    • How (and why) to track your website with PostHog
    • What is SSO and why you should enable it for PostHog
  • Home
  • CEO diaries
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • Tell me about features, not benefits
    • The magic of a Hacker News Pre-Mortem
    • How to run a transparent startup
    • How we justified quitting our jobs and financing PostHog early on
    • How we made something people want
    • Moving to San Francisco
    • Pivot to PostHog
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • How we raised $3M for an open source project
    • A story about pivots
    • The YC Interview
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Writing for developers
    • Reflecting on YC, 2 years on
  • Company & culture
    • How we do meetings at PostHog
  • Comparisons
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Why I ditched Google Analytics and Mixpanel for PostHog
  • Engineering
    • Enabling zero downtime data migrations for self-hosted users
    • Automating a software company with GitHub Actions
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Setting up super fast Cypress tests on GitHub Actions
    • How I learned to love feedback loops (and make better products)
    • Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
    • PostHog Joins Hacktoberfest 2020
    • How PostHog built an app server (from MVP to billions of events)
    • How we’re making PostHog deployments easier
    • Solving the mystery of PostHog’s missing session recordings
    • I used to think you don't need product people. I was wrong.
    • The secrets of PostHog query performance
    • Benchmarking the impact of session recording on performance
    • The state of plugins on PostHog
    • We ship whenever
  • General
    • Setting up super fast Cypress tests on GitHub Actions
    • How we designed the PostHog mascot
    • Why you may not need a sales team
    • A story about pivots
  • Guides
    • Introduction to self-service analytics
    • Building an AARRR pirate funnel (how and why)
    • 5 essential tips for Customer Success teams on PostHog
    • 5 analytics ideas for marketing teams using PostHog
    • Automating a software company with GitHub Actions
    • The most useful B2B SaaS product metrics
    • The 7 best GDPR-compliant analytics tools
    • The best HIPAA-compliant A/B testing tools
    • The 5 best free and open-source A/B testing tools
    • The 4 best HIPAA-compliant analytics tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • The two ways to estimate your monthly event usage
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Google is about to make it a lot harder to track website and app users without third-party cookies
    • Setting up super fast Cypress tests on GitHub Actions
    • 5 essential PostHog apps for new users
    • 5 events all teams should track with PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
    • The best GA4 alternatives for apps and websites
    • How to harness the awesome power of growth loops
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • How we do hiring & HR at PostHog
    • How we turned ClickHouse into our event mansion
    • An introduction to customer retention
    • Is Google Analytics HIPAA compliant?
    • Finding your North Star metric and why it matters
    • How we monetized our open source devtool
    • Building an open source data stack
    • How to plan a killer company offsite in just 8 weeks
    • Permissions and projects in PostHog, explained
    • How (and why) our marketing team uses PostHog
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Product engineer vs software engineer: what's the difference?
    • Don’t bother securing your trademarks in the beginning
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • The ops toolkit for early-stage startups
    • How (and why) to track your website with PostHog
    • 22 ways PostHog makes it easier to build great products
    • What is a product engineer (and why they're awesome)
    • A simple guide to personal data and PII
    • An introduction to product analytics and how it works
    • What is SSO and why you should enable it for PostHog
    • The 3 critical reasons companies choose self-hosted analytics
  • HogMail
    • HogMail #14
    • HogMail #15
    • HogMail #16
    • HogMail #17: The personal traits that can't be taught
    • HogMail #18: What can SaaS learn from the New York Times?
  • Inside PostHog
    • PostHog raises $15 million Series B for open source product analytics
    • A non-coders thoughts on ‘Everybody Codes’ - Part Two
    • A non-coder's thoughts on an 'Everybody Codes' culture
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • How PostHog uses Wren to offset carbon emissions during offsites
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • How we do customer support at our open source devtool company
    • The importance of dogfooding - Why product managers should use their product as much as their users
    • How we designed the PostHog mascot
    • Using Gatsby and Puppeteer to create dynamic Open Graph images
    • Creating an employee-friendly startup share option scheme
    • Tell me about features, not benefits
    • How I learned to love feedback loops (and make better products)
    • The magic of a Hacker News Pre-Mortem
    • HostHogs - free drinks, free pizza and frequently asked questions
    • How to run a transparent startup
    • How we do hiring & HR at PostHog
    • How PostHog built an app server (from MVP to billions of events)
    • How we turned ClickHouse into our event mansion
    • How we justified quitting our jobs and financing PostHog early on
    • Introducing Phil Leggetter, our new head of Developer Relations
    • Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
    • Introducing Joe Martin - Our first Product Marketer
    • How we made something people want
    • How we do meetings at PostHog
    • Solving the mystery of PostHog’s missing session recordings
    • Moving to San Francisco
    • How PostHog's new VP focused the company on nailing funnels in his first week
    • An engineer's guide to picking a cofounder
    • Pivot to PostHog
    • How to plan a killer company offsite in just 8 weeks
    • PostHog raises $12 million in funding led by GV and Y Combinator
    • What we learned about hiring from our first five employees
    • How (and why) our marketing team uses PostHog
    • How we rebranded PostHog in four weeks - a postmortem
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • What's the true role of a product team at an engineering-led organization?
    • Building an all-remote company from scratch
    • How we raised $3M for an open source project
    • All the cool things we built at our Rome hackathon
    • Content marketing strategy for devtool companies - How we do it at PostHog
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • Benchmarking the impact of session recording on performance
    • Speeding up PostHog builds with Depot
    • How to run finance at your startup without hiring a finance person
    • How to choose job titles in your early stage startup
    • Startups, stop treating engineers like a different species
    • The ops toolkit for early-stage startups
    • A story about pivots
    • The YC Interview
    • Why we ditched ‘talk to sales’ for transparent pricing
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Why I ditched Google Analytics and Mixpanel for PostHog
    • Why infrastructure is a competitive advantage for us
    • Why we raised a $15m Series B ahead of schedule
    • Writing for developers
    • Reflecting on YC, 2 years on
    • YC adds PostHog to top valued companies for July 2021
  • Launch week
    • Introducing Collaboration for PostHog
    • Introducing Data Management for PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How we’re making PostHog deployments easier
    • PostHog Launch Week I: A Universe of New Features
    • The secrets of PostHog query performance
  • Open source
    • The Early Days of GitLab - A Chat with Sid Sijbrandij
    • The 5 best free and open-source A/B testing tools
    • The 6 best free and open-source feature flag tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • How we do customer support at our open source devtool company
    • How I learned to love feedback loops (and make better products)
    • PostHog Joins Hacktoberfest 2020
    • Give Back Friday with PostHog
    • Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
    • How we monetized our open source devtool
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Automating a software company with GitHub Actions

  • Michael Matloka
    Michael Matloka

When developing software, there's no shortage of work: building new features, fixing bugs, maintaining infrastructure, launching new systems, phasing deprecated solutions out, ensuring security, keeping track of dependencies… Whew. And that's before we get to product, people, or ops considerations.

Some of the above work requires a human brain constantly – software is all 1s and 0s, but in the end it serves human purposes. Without a massive breakthrough in artificial intelligence, figuring out features that compile AND suit human needs programmatically remains a pipe dream.

What about all the tedious tasks though? Running tests, publishing releases, deploying services, keeping the repository clean. Plain chores – boring and following the same pattern every time, but which are still are important.

We don't need intelligence (artificial or otherwise) for those tasks every single time. We just need it once to define the jobs to be done, and have those jobs run based on some triggers. Actually, let's take this further: any programming language you want, any supporting services you need, ready-made solutions up for grabs, and deep integration with the version control platform.

This article was originally published in August, 2021. It has been updated to reflect recent product changes

Actions 101

This is where GitHub Actions come in. With Actions, you can define per-repository workflows which run on robust runner virtual machines. They run every time a specific type of event happens – say, a push to main, push to a pull request, addition of an issue label, or manual workflow dispatch.

A workflow consists of any number of jobs, each job being a series of steps that run a shell script or a standalone action.

Standalone actions can be run directly if written in TypeScript, or with the overhead of a Docker container for ultimate flexibility, and a multitude of them is freely available on the GitHub Marketplace.

This sounds pretty powerful already. But let's see where all this can take us in practice, with some concrete examples right out of PostHog GitHub.

Mind you, similar things can be achieved with competing solutions such as GitLab CI/CD or even Jenkins. GitHub Actions do have a seriously robust ecosystem though, despite being a relative newcomer, and at PostHog we've been avid users of GitHub since its early ARPANET days.

Unit testing

Unit tests are crucial for ensuring reliability of software - don't skip writing them, but also don't skip running them. The best way to do that is to run them on each PR that is being worked on. That used to be called "extreme programming" back in the day, but today it's standard practice as a component of continuous integration.

Below is a basic Django-oriented workflow that checks whether a database schema migration is missing and then runs tests.

Note how by defining a matrix we make this happen for three specified Python versions in parallel! This way we guarantee support for a range of versions with a single line.

YAML
on:
- pull_request
jobs:
django-tests:
runs-on: ubuntu-latest
strategy:
fail-fast: false
matrix:
python-version: ['3.7.8', '3.8.5', '3.9.0']
steps:
- name: Check out the repository
ses: actions/checkout@v2
- name: Set up Python
uses: actions/setup-python@v2
with:
python-version: ${{ matrix.python-version }}
- name: Install pip dependencies
run: |
python -m pip install -r requirements-dev.txt
python -m pip install -r requirements.txt
- name: Check if a migration is missing
run: python manage.py makemigrations --check --dry-run
- name: Run unit tests
run: python manage.py test

End-to-end testing

It's good to have each building block of your software covered with unit tests, but your users need the whole assembled machine to work – that is what end-to-end tests are about.

We use Cypress to run these on our web app, and while not perfect, it's been a boon for us. Here's the essence of our Cypress CI workflow:

YAML
on:
- pull_request
jobs:
e2e-tests:
runs-on: ubuntu-latest
steps:
- name: Check out the repository
uses: actions/checkout@v2
- name: Setup Node.js
uses: actions/setup-node@v2
with:
node-version: 14
- name: Install dependencies
run: yarn
- name: Build and start application
run: echo "This is where you boot your application for testing"
- name: Run end-to-end Cypress tests
uses: cypress-io/github-action@v2
- name: Archive test screenshots
if: failure()
uses: actions/upload-artifact@v2
with:
name: screenshots
path: cypress/screenshots

I've skipped app-specific setup steps and services, but there are a couple of interesting things in this:

  1. The workflow is made so simple by Cypress's ready-made suite runner action – cypress-io/github-action. It smartly takes care of the task including test parallelization and integration with the Cypress Dashboard - much better than shell scripts.

  2. GitHub Actions have a feature called "artifacts". It's storage provided by GitHub that temporarily stores files resulting from job runs and allows downloading these files. In this case it's screenshots from failed tests that actions/upload-artifact uploads for us to view.

Linting and formatting

Functionality tests verify that things work as expected. It's great to have code that works, but having code that's written well is even greater, otherwise development gets harder and harder over time.

To ensure that we don't add overly messy spaghetti with every new feature, we use:

  • linters, for making sure that best practices are used in the code and nothing funky is slipping through

  • formatters, for standardizing the look of our code and making it readable.

As with tests, it's great to run this on every PR to keep the quality of code landing in master high.

YAML
on:
- pull_request
jobs:
code-quality:
runs-on: ubuntu-latest
steps:
- name: Check out the repository
uses: actions/checkout@v2
- name: Set up Node
uses: actions/setup-node@v1
with:
node-version: 14
- name: Install package.json dependencies with Yarn
run: yarn
- name: Check formatting with prettier
run: yarn prettier .
- name: Lint with ESLint
run: yarn eslint .

One thing we've not covered yet is what running jobs on every PR gives us in practice. It's two things:

  1. Such jobs become PR checks, and they are shown on the PR's page, along with their statuses. Bump labels
  2. Select PR checks can be made required, in which case merging is prevented until all required checks turn green.

Keeping stale PRs in check

As our team has grown, so has the number of PRs open across repositories. Especially with our pull requests over issues approach, some PRs are left lingering for a bit – maybe because the work is blocked by something else, awaiting review, deprioritized, or only a proof-of-concept.

In any case, the longer a PR sits unattended, the harder it is to come back to, and it just causes more confusion later on.

To minimize that, we've added a very simple workflow to scan PRs for inactivity:

YAML
name: 'Handle stale PRs'
on:
schedule:
- cron: '30 7 * * 1-5'
jobs:
stale:
runs-on: ubuntu-latest
steps:
- uses: actions/stale@v4
with:
only: pulls
stale-pr-message: "This PR hasn't seen activity in a week! Should it be merged, closed, or worked on further? If you want to keep it open, post a comment or remove the `stale` label – otherwise this will be closed in another week."
close-pr-message: 'This PR was closed due to 2 weeks of inactivity. Feel free to reopen it if still relevant.'
days-before-pr-stale: 7
days-before-pr-close: 7
stale-issue-label: stale
stale-pr-label: stale

It looks trivial – it's just one step – but that's because all the heavy lifting is done by the official actions/stale action.

Curiously, while the action can handle stale issues in an analogous way, we've found it to be awfully more noisy than valuable, so we recommend against that. If an old issue is not on our radar at the moment, a bot alert won't make it relevant.

Wondering what all those @v1, @v2, @v4 mean?

This is simply pinning against Git tags. Because ready-made actions are just GitHub repositories, they are specified the same way as repositories in all other contexts – you can specify a revision (commit hash, branch name, Git tag…) - otherwise the latest revision of the default branch is used.

Tags are particularly nice, because they are created when publishing a release using GitHub's UI.

Deploying continuously

We use continuous deployment for PostHog Cloud and we've been very happy with the results – our Amazon ECS-based stack is deployed automatically on each push to master (in most cases: a PR being merged) and it's made our developer lives so much easier.

The human element is removed from deployment. You can simply be sure that within 20 minutes of merging, your code be live, every time.

YAML
on:
push:
branches:
- master
jobs:
build-and-deploy-production:
runs-on: ubuntu-latest
steps:
- name: Configure AWS credentials
uses: aws-actions/configure-aws-credentials@v1
with:
aws-access-key-id: ${{ secrets.AWS_ACCESS_KEY_ID }}
aws-secret-access-key: ${{ secrets.AWS_SECRET_ACCESS_KEY }}
aws-region: us-east-1
- name: Log into Amazon ECR
id: login-ecr
uses: aws-actions/amazon-ecr-login@v1
- name: Fetch posthog-cloud
run: |
curl -L https://github.com/posthog/posthog-cloud/tarball/master | tar --strip-components=1 -xz --
mkdir deploy/
- name: Check out main repository
uses: actions/checkout@v2
with:
path: 'deploy/'
- name: Build, tag, and push image to Amazon ECR
id: build-image
env:
ECR_REGISTRY: ${{ steps.login-ecr.outputs.registry }}
ECR_REPOSITORY: posthog-production
IMAGE_TAG: ${{ github.sha }}
run: |
docker build -t $ECR_REGISTRY/$ECR_REPOSITORY:$IMAGE_TAG -f prod.web.Dockerfile .
docker push $ECR_REGISTRY/$ECR_REPOSITORY:$IMAGE_TAG
echo "::set-output name=image::$ECR_REGISTRY/$ECR_REPOSITORY:$IMAGE_TAG"
- name: Fill in the new app image ID in the Amazon ECS task definition
id: task-def-app
uses: aws-actions/amazon-ecs-render-task-definition@v1
with:
task-definition: deploy/task-definition.migration.json
container-name: production
image: ${{ steps.build-image.outputs.image }}
- name: Fill in the new migration image ID in the Amazon ECS task definition
id: task-def-migration
uses: aws-actions/amazon-ecs-render-task-definition@v1
with:
task-definition: deploy/task-definition.migration.json
container-name: production-migration
image: ${{ steps.build-image.outputs.image }}
- name: Perform migrations
run: |
aws ecs register-task-definition --cli-input-json file://$TASK_DEFINITION
aws ecs run-task --cluster production-cluster --count 1 --launch-type FARGATE --task-definition production-migration
env:
AWS_ACCESS_KEY_ID: ${{ secrets.AWS_ACCESS_KEY_ID }}
AWS_SECRET_ACCESS_KEY: ${{ secrets.AWS_SECRET_ACCESS_KEY }}
AWS_DEFAULT_REGION: 'us-east-1'
TASK_DEFINITION: ${{ steps.task-def-migrate.outputs.task-definition }}
- name: Deploy Amazon ECS web task definition
uses: aws-actions/amazon-ecs-deploy-task-definition@v1
with:
task-definition: ${{ steps.task-def-web.outputs.task-definition }}
service: production
cluster: production-cluster

Every containerized app is structured in its way, so this workflow won't do without your own adjustments, but it should give you the right idea.

Verifying build

Docker is now a standard way of building deployment-ready software images. We use it too, quite happily. But we've broken the build a few times - make a mistake somewhere and the image may fail to build. So we've taken to testing image building ahead of time – before master is broken – on every PR.

We also lint the Docker files using hadolint, which has given us really useful tips for maximum reliability of our Docker-based build process.

YAML
name: Docker
on:
- pull_request
jobs:
test-image-build:
runs-on: ubuntu-latest
steps:
- name: Check out the repository
uses: actions/checkout@v2
- name: Lint Dockerfiles with Hadolint
run: |
# Install latest Hadolint binary from GitHub (not available via apt)
HADOLINT_LATEST_TAG=$( \
curl --silent "https://api.github.com/repos/hadolint/hadolint/releases/latest" | jq -r .tag_name \
)
sudo curl -sLo /usr/bin/hadolint \
"https://github.com/hadolint/hadolint/releases/download/$HADOLINT_LATEST_TAG/hadolint-Linux-x86_64"
sudo chmod +x /usr/bin/hadolint
hadolint **Dockerfile
- name: Set up QEMU
uses: docker/setup-qemu-action@v1
- name: Set up Docker Buildx
uses: docker/setup-buildx-action@v1
- name: Build image
id: docker_build
uses: docker/build-push-action@v2
with:
push: false
- name: Echo image digest
run: echo ${{ steps.docker_build.outputs.digest }}

Hint: Since Docker Hub has removed free autobuilds, but GitHub Actions are still free for public repositories (and with limits for private ones), you can build Docker images and then push them to Docker Hub very similar to the above workflow. Just add the login action docker/login-action at the beginning, set push to true, et voila, now you are pushing.

Putting releases out

Something particularly tedious we eliminated is incrementing package versions. Alright, not really – but the days of having to open package.json, edit, commit, push, build, publish, and tag are over.

What gives? Well, these days the only thing an engineer has to do is give their PR the right label:

Bump labels

Right after that PR gets merged, the package version gets incremented in master:

YAML
name: Autobump
on:
pull_request:
types: [closed]
jobs:
label-version-bump:
runs-on: ubuntu-latest
if: |
github.event.pull_request.merged
&& (
contains(github.event.pull_request.labels.*.name, 'bump patch')
|| contains(github.event.pull_request.labels.*.name, 'bump minor')
|| contains(github.event.pull_request.labels.*.name, 'bump major')
)
steps:
- name: Check out the repository
uses: actions/checkout@v2
with:
ref: ${{ github.event.pull_request.base.ref }}
- name: Detect version bump type
id: bump-type
run: |
BUMP_TYPE=null
if [[ $BUMP_PATCH_PRESENT == 'true' ]]; then
BUMP_TYPE=patch
fi
if [[ $BUMP_MINOR_PRESENT == 'true' ]]; then
BUMP_TYPE=minor
fi
if [[ $BUMP_MAJOR_PRESENT == 'true' ]]; then
BUMP_TYPE=major
fi
echo "::set-output name=bump-type::$BUMP_TYPE"
env:
BUMP_PATCH_PRESENT: ${{ contains(github.event.pull_request.labels.*.name, 'bump patch') }}
BUMP_MINOR_PRESENT: ${{ contains(github.event.pull_request.labels.*.name, 'bump minor') }}
BUMP_MAJOR_PRESENT: ${{ contains(github.event.pull_request.labels.*.name, 'bump major') }}
- name: Determine new version
id: new-version
if: steps.bump-type.outputs.bump-type != 'null'
run: |
OLD_VERSION=$(jq ".version" package.json -r)
NEW_VERSION=$(npx semver $OLD_VERSION -i ${{ steps.bump-type.outputs.bump-type }})
echo "::set-output name=new-version::$NEW_VERSION"
- name: Update version in package.json
if: steps.bump-type.outputs.bump-type != 'null'
run: |
mv package.json package.old.json
jq --indent 4 '.version = "${{ steps.new-version.outputs.new-version }}"' package.old.json > package.json
rm package.old.json
- name: Commit bump
if: steps.bump-type.outputs.bump-type != 'null'
uses: EndBug/add-and-commit@v7
with:
branch: ${{ github.event.pull_request.base.ref }}
message: 'Bump version to ${{ steps.new-version.outputs.new-version }}'

Here's what this looks like in GitHub's workflow visualization feature:

Visualization 1. Autobump

But this is just the starting point, because on every commit to master we check whether the version has been incremented - and if it has, all the aforementioned release tasks run automatically.

In fact, there are too many steps to show them all in this post – but I encourage you to take a look at real-world YAML that we use in our JS library's repo: cd.yaml. In it, we also use our own GitHub Action (free on the Actions Marketplace) which compares package version between the repository contents and npm: PostHog/check-package-version.

GitHub can also visualize workflows – extremely boring if there's only one job, but here the graph is quite informative. Do keep in mind that this CD process is really an extension of the previous autobump workflow.

Visualization 2. Autorelease

Fixing typos

This entire website, posthog.com, is stored in a GitHub repository: PostHog/posthog.com. In fact, this very post is nothing more than a Markdown file in the repository's /contents/blog/ directory.

All in all, we've got quite a bit of copy. All that text is written by humans… And that poses a problem, because humans make mistkes.

Leters get mixed up, which isn't always easy to spot. It's also a bit of a waste of time for a human to be spending time looking for that, instead of thinking about the actual style and substance of the text.

For these reasons on every PR we try to fix any typos noticed. For that we use codespell, in an action looking like this:

YAML
on:
- pull_request
jobs:
spellcheck:
runs-on: ubuntu-latest
steps:
- name: Check out the repository
- uses: actions/checkout@v2
- name: Set up Python
uses: actions/setup-python@v2
with:
python-version: 3.8
- name: Install codespell with pip
run: pip install codespell
- name: Fix typos
run: codespell ./contents -w
- name: Push changes
uses: EndBug/add-and-commit@v7

Admittedly, some typos still sneak in occasionally, but this is still very helpful.

Ensuring PR descriptions

At PostHog, we collectively create lots of PRs daily. One issue we've seen is contributors or team members forgetting to write PR descriptions. This usually results in clarifications that could easily be avoided, and in lost context.

That's why with a simple workflow we created a bot that points out newly-opened PRs that lack a description:

YAML
on:
pull_request:
types: [opened]
jobs:
check-description:
name: Check that PR has description
runs-on: ubuntu-latest
steps:
- name: Check if PR is shame-worthy
id: is-shame-worthy
run: |
FILTERED_BODY=$( sed -r -e '/^(##? )|(- *\[)/d' <<< $RAW_BODY )
echo "::debug::Filtered PR body to $FILTERED_BODY"
if [[ -z "${FILTERED_BODY//[[:space:]]/}" ]]; then
echo "::set-output name=is-shame-worthy::true"
else
echo "::set-output name=is-shame-worthy::false"
fi
env:
RAW_BODY: ${{ github.event.pull_request.body }}
- name: Shame if PR has no description
if: steps.is-shame-worthy.outputs.is-shame-worthy == 'true'
run: |
SHAME_BODY="Hey @${{ github.actor }}! 👋\nThis pull request seems to contain no description. Please add useful context, rationale, and/or any other information that will help make sense of this change now and in the distant Mars-based future."
curl -s -u posthog-bot:${{ secrets.GITHUB_TOKEN }} -X POST -d "{ \"body\": \"$SHAME_BODY\" }" "https://api.github.com/repos/${{ github.repository }}/issues/${{ github.event.pull_request.number }}/comments"

Syncing repositories

One last case we'll discuss is syncing one repository's contents from another. In our case, we have a main product repo: https://github.com/PostHog/posthog. However, parts of it – enterprise features code – are non-FOSS, which means their code is not under a free license. We are happy to offer a purely FOSS version of PostHog with https://github.com/PostHog/posthog-foss, which is just like the main repo but with non-free portions removed.

Keeping posthog-foss in sync with posthog manually would be awful work though. So we've automated it:

YAML
on:
push:
branches:
- master
jobs:
repo-sync:
name: Sync posthog-foss with posthog
runs-on: ubuntu-latest
steps:
- name: Sync repositories 1 to 1 - master branch
if: github.repository == 'PostHog/posthog'
uses: wei/git-sync@v3
with:
source_repo: 'https://posthog-bot:${{ secrets.POSTHOG_BOT_GITHUB_TOKEN }}@github.com/posthog/posthog.git'
source_branch: 'master'
destination_repo: 'https://posthog-bot:${{ secrets.POSTHOG_BOT_GITHUB_TOKEN }}@github.com/posthog/posthog-foss.git'
destination_branch: 'master'
- name: Check out posthog-foss
if: github.repository == 'PostHog/posthog'
uses: actions/checkout@v2
with:
repository: 'posthog/posthog-foss'
ref: master
token: ${{ secrets.POSTHOG_BOT_GITHUB_TOKEN }}
- name: Change LICENSE to pure MIT
if: github.repository == 'PostHog/posthog'
run: |
sed -i -e '/PostHog Inc\./,/Permission is hereby granted/c\Copyright (c) 2020-2021 PostHog Inc\.\n\nPermission is hereby granted, free of charge, to any person obtaining a copy' LICENSE
echo -e "MIT License\n\n$(cat LICENSE)" > LICENSE
- name: Commit "Sync and remove all non-FOSS parts"
if: github.repository == 'PostHog/posthog'
uses: EndBug/add-and-commit@v7
with:
message: 'Sync and remove all non-FOSS parts'
remove: '["-r ee/", "-r .github/"]'
github_token: ${{ secrets.POSTHOG_BOT_GITHUB_TOKEN }}
- run: echo # Empty step so that GitHub doesn't complain about an empty job on forks

Automate your day-to-day

Hopefully these real-life examples inspire you to build the right workflow for your work, spending a bit of time once to reap the rewards of saved time indefinitely.

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Author

  • Michael Matloka
    Michael Matloka

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Jul 05, 2022

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