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  • Home
  • CEO diaries
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • Tell me about features, not benefits
    • The magic of a Hacker News Pre-Mortem
    • How to run a transparent startup
    • How we justified quitting our jobs and financing PostHog early on
    • How we made something people want
    • Moving to San Francisco
    • Pivot to PostHog
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • How we raised $3M for an open source project
    • A story about pivots
    • The YC Interview
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Writing for developers
    • Reflecting on YC, 2 years on
  • Company & culture
    • How we do meetings at PostHog
  • Comparisons
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Why I ditched Google Analytics and Mixpanel for PostHog
  • Engineering
    • Enabling zero downtime data migrations for self-hosted users
    • Automating a software company with GitHub Actions
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Setting up super fast Cypress tests on GitHub Actions
    • How I learned to love feedback loops (and make better products)
    • Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
    • PostHog Joins Hacktoberfest 2020
    • How PostHog built an app server (from MVP to billions of events)
    • How we’re making PostHog deployments easier
    • Solving the mystery of PostHog’s missing session recordings
    • I used to think you don't need product people. I was wrong.
    • The secrets of PostHog query performance
    • Benchmarking the impact of session recording on performance
    • The state of plugins on PostHog
    • We ship whenever
  • General
    • Setting up super fast Cypress tests on GitHub Actions
    • How we designed the PostHog mascot
    • Why you may not need a sales team
    • A story about pivots
  • Guides
    • Introduction to self-service analytics
    • Building an AARRR pirate funnel (how and why)
    • 5 essential tips for Customer Success teams on PostHog
    • 5 analytics ideas for marketing teams using PostHog
    • Automating a software company with GitHub Actions
    • The most useful B2B SaaS product metrics
    • The 7 best GDPR-compliant analytics tools
    • The best HIPAA-compliant A/B testing tools
    • The 5 best free and open-source A/B testing tools
    • The 4 best HIPAA-compliant analytics tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • The two ways to estimate your monthly event usage
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Google is about to make it a lot harder to track website and app users without third-party cookies
    • Setting up super fast Cypress tests on GitHub Actions
    • 5 essential PostHog apps for new users
    • 5 events all teams should track with PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
    • The best GA4 alternatives for apps and websites
    • How to harness the awesome power of growth loops
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • How we do hiring & HR at PostHog
    • How we turned ClickHouse into our event mansion
    • An introduction to customer retention
    • Is Google Analytics HIPAA compliant?
    • Finding your North Star metric and why it matters
    • How we monetized our open source devtool
    • Building an open source data stack
    • How to plan a killer company offsite in just 8 weeks
    • Permissions and projects in PostHog, explained
    • How (and why) our marketing team uses PostHog
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Product engineer vs software engineer: what's the difference?
    • Don’t bother securing your trademarks in the beginning
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • The ops toolkit for early-stage startups
    • How (and why) to track your website with PostHog
    • 22 ways PostHog makes it easier to build great products
    • What is a product engineer (and why they're awesome)
    • A simple guide to personal data and PII
    • An introduction to product analytics and how it works
    • What is SSO and why you should enable it for PostHog
    • The 3 critical reasons companies choose self-hosted analytics
  • HogMail
    • HogMail #14
    • HogMail #15
    • HogMail #16
    • HogMail #17: The personal traits that can't be taught
    • HogMail #18: What can SaaS learn from the New York Times?
  • Inside PostHog
    • PostHog raises $15 million Series B for open source product analytics
    • A non-coders thoughts on ‘Everybody Codes’ - Part Two
    • A non-coder's thoughts on an 'Everybody Codes' culture
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • How PostHog uses Wren to offset carbon emissions during offsites
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • How we do customer support at our open source devtool company
    • The importance of dogfooding - Why product managers should use their product as much as their users
    • How we designed the PostHog mascot
    • Using Gatsby and Puppeteer to create dynamic Open Graph images
    • Creating an employee-friendly startup share option scheme
    • Tell me about features, not benefits
    • How I learned to love feedback loops (and make better products)
    • The magic of a Hacker News Pre-Mortem
    • HostHogs - free drinks, free pizza and frequently asked questions
    • How to run a transparent startup
    • How we do hiring & HR at PostHog
    • How PostHog built an app server (from MVP to billions of events)
    • How we turned ClickHouse into our event mansion
    • How we justified quitting our jobs and financing PostHog early on
    • Introducing Phil Leggetter, our new head of Developer Relations
    • Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
    • Introducing Joe Martin - Our first Product Marketer
    • How we made something people want
    • How we do meetings at PostHog
    • Solving the mystery of PostHog’s missing session recordings
    • Moving to San Francisco
    • How PostHog's new VP focused the company on nailing funnels in his first week
    • An engineer's guide to picking a cofounder
    • Pivot to PostHog
    • How to plan a killer company offsite in just 8 weeks
    • PostHog raises $12 million in funding led by GV and Y Combinator
    • What we learned about hiring from our first five employees
    • How (and why) our marketing team uses PostHog
    • How we rebranded PostHog in four weeks - a postmortem
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • What's the true role of a product team at an engineering-led organization?
    • Building an all-remote company from scratch
    • How we raised $3M for an open source project
    • All the cool things we built at our Rome hackathon
    • Content marketing strategy for devtool companies - How we do it at PostHog
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • Benchmarking the impact of session recording on performance
    • Speeding up PostHog builds with Depot
    • How to run finance at your startup without hiring a finance person
    • How to choose job titles in your early stage startup
    • Startups, stop treating engineers like a different species
    • The ops toolkit for early-stage startups
    • A story about pivots
    • The YC Interview
    • Why we ditched ‘talk to sales’ for transparent pricing
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Why I ditched Google Analytics and Mixpanel for PostHog
    • Why infrastructure is a competitive advantage for us
    • Why we raised a $15m Series B ahead of schedule
    • Writing for developers
    • Reflecting on YC, 2 years on
    • YC adds PostHog to top valued companies for July 2021
  • Launch week
    • Introducing Collaboration for PostHog
    • Introducing Data Management for PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How we’re making PostHog deployments easier
    • PostHog Launch Week I: A Universe of New Features
    • The secrets of PostHog query performance
  • Open source
    • The Early Days of GitLab - A Chat with Sid Sijbrandij
    • The 5 best free and open-source A/B testing tools
    • The 6 best free and open-source feature flag tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • How we do customer support at our open source devtool company
    • How I learned to love feedback loops (and make better products)
    • PostHog Joins Hacktoberfest 2020
    • Give Back Friday with PostHog
    • Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
    • How we monetized our open source devtool
    • Open source is eating SaaS
    • Building an open source data stack
    • Should open source projects track you?
    • PostHog vs Amplitude
    • How we raised $3M for an open source project
    • Why open-source projects are essential for large businesses
    • Send love to open-source projects on Valentine's Day
    • Speeding up PostHog builds with Depot
    • The 3 critical reasons companies choose self-hosted analytics
  • PostHog Academy
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • An introduction to customer retention
    • An introduction to product analytics and how it works
  • Privacy
    • The 7 best GDPR-compliant analytics tools
    • The best HIPAA-compliant A/B testing tools
    • The 4 best HIPAA-compliant analytics tools
    • Google is about to make it a lot harder to track website and app users without third-party cookies
    • A new 'Privacy Shield' won't solve big tech's GDPR problem
    • Is Google Analytics HIPAA compliant?
    • A simple guide to personal data and PII
  • Product analytics
    • Introduction to self-service analytics
    • Building an AARRR pirate funnel (how and why)
    • The two ways to estimate your monthly event usage
    • How to harness the awesome power of growth loops
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • An introduction to customer retention
    • Is autocapture ‘still’ bad?
    • Finding your North Star metric and why it matters
    • How PostHog's new VP focused the company on nailing funnels in his first week
    • What's the true role of a product team at an engineering-led organization?
    • How to turn your engineers into product people
    • 22 ways PostHog makes it easier to build great products
    • An introduction to product analytics and how it works
  • Product updates
    • Why we're giving away 100 times more cloud usage, free
    • Enabling zero downtime data migrations for self-hosted users
    • Introducing the Avo Inspector app
    • We just made PostHog Open Source 1000x more scalable via ClickHouse
    • Introducing Collaboration for PostHog
    • Introducing Data Management for PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • Group Analytics is now available in PostHog
    • You can now reverse ETL into PostHog with Hightouch
    • How we’re making PostHog deployments easier
    • PostHog Launch Week I: A Universe of New Features
    • How we’re improving performance by combining persons and events
    • PostHog teams up with Altinity
    • Introducing PostHog Cloud EU
    • Restack joins the PostHog Marketplace
    • PostHog is now available on Segment!
    • The secrets of PostHog query performance
    • Why we're removing the sessions page
    • Array 1.0.10
    • Array 1.0.11
    • Array 1.0.8
    • Array 1.0.9
    • Array 1.1.0
    • Array 1.11.0
    • Array 1.10.0
    • Array 1.12.0
    • Array 1.13.0
    • Array 1.14.0
    • Array 1.15.0
    • Array 1.16.0
    • Array 1.17.0
    • Array 1.18.0
    • Array 1.2.0
    • Array 1.19.0
    • Array 1.20.0
    • Array 1.22.0
    • Array 1.21.0
    • Array 1.23.0
    • Array 1.24.0
    • Array 1.25.0
    • Array 1.27.0
    • Array 1.28.0
    • Array 1.29.0
    • Array 1.26.0
    • Array 1.3.0
    • Array 1.30.0
    • Array 1.31.0
    • Array 1.32.0
    • Array 1.33.0
    • Array 1.34.0
    • Array 1.35.0: Introducing SAML, world map view and new plugins
    • Array 1.37.0: Cohorts 2.0 and event & property detail pages
    • Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
    • Array 1.38.0: Exports, subscriptions and session analysis
    • Array 1.39.0: Betas, persons, events and libraries
    • Array 1.4.0
    • Array 1.40.0: Interface improvements and more!
    • Array 1.42.0: Get beta features via our roadmap!
    • Array 1.5.0
    • Array 1.41.0: Improving performance by up to 400%
    • Array 1.6.0
    • Array 1.7.0
    • Array 1.8.0
    • Array 1.9.0
    • Array 1.0.0
    • The state of plugins on PostHog
  • Release notes
    • Introducing the Avo Inspector app
    • How we’re improving performance by combining persons and events
    • Array 1.0.10
    • Array 1.0.11
    • Array 1.0.8
    • Array 1.0.9
    • Array 1.1.0
    • Array 1.11.0
    • Array 1.10.0
    • Array 1.12.0
    • Array 1.13.0
    • Array 1.14.0
    • Array 1.15.0
    • Array 1.16.0
    • Array 1.17.0
    • Array 1.18.0
    • Array 1.2.0
    • Array 1.19.0
    • Array 1.20.0
    • Array 1.22.0
    • Array 1.21.0
    • Array 1.23.0
    • Array 1.24.0
    • Array 1.25.0
    • Array 1.27.0
    • Array 1.28.0
    • Array 1.29.0
    • Array 1.26.0
    • Array 1.3.0
    • Array 1.30.0
    • Array 1.31.0
    • Array 1.32.0
    • Array 1.33.0
    • Array 1.34.0
    • Array 1.35.0: Introducing SAML, world map view and new plugins
    • Array 1.37.0: Cohorts 2.0 and event & property detail pages
    • Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
    • Array 1.38.0: Exports, subscriptions and session analysis
    • Array 1.39.0: Betas, persons, events and libraries
    • Array 1.4.0
    • Array 1.40.0: Interface improvements and more!
    • Array 1.42.0: Get beta features via our roadmap!
    • Array 1.5.0
    • Array 1.41.0: Improving performance by up to 400%
    • Array 1.6.0
    • Array 1.7.0
    • Array 1.8.0
    • Array 1.9.0
    • Array 1.0.0
  • Startups
    • A non-coder's thoughts on an 'Everybody Codes' culture
    • How we found our Ideal Customer Profile
    • Creating an employee-friendly startup share option scheme
    • How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
    • How to run a transparent startup
    • Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
    • How we made something people want
    • How we monetized our open source devtool
    • Should open source projects track you?
    • An engineer's guide to picking a cofounder
    • How to plan a killer company offsite in just 8 weeks
    • What we learned about hiring from our first five employees
    • How we rebranded PostHog in four weeks - a postmortem
    • Product engineer vs software engineer: what's the difference?
    • What's the true role of a product team at an engineering-led organization?
    • Why you may not need a sales team
    • Don’t bother securing your trademarks in the beginning
    • Building an all-remote company from scratch
    • All the cool things we built at our Rome hackathon
    • Content marketing strategy for devtool companies - How we do it at PostHog
    • Why open-source projects are essential for large businesses
    • How to run finance at your startup without hiring a finance person
    • How to choose job titles in your early stage startup
    • Startups, stop treating engineers like a different species
    • The ops toolkit for early-stage startups
    • How to turn your engineers into product people
    • Raising money is less stressful than bootstrapping
    • What is a product engineer (and why they're awesome)
    • Writing for developers
    • Reflecting on YC, 2 years on
  • Using PostHog
    • 5 essential tips for Customer Success teams on PostHog
    • 5 analytics ideas for marketing teams using PostHog
    • 5 essential PostHog apps for new users
    • 5 events all teams should track with PostHog
    • Permissions and projects in PostHog, explained
    • How (and why) our marketing team uses PostHog
    • How (and why) to track your website with PostHog
    • What is SSO and why you should enable it for PostHog
  • Home
  • CEO diaries
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • Tell me about features, not benefits
    • The magic of a Hacker News Pre-Mortem
    • How to run a transparent startup
    • How we justified quitting our jobs and financing PostHog early on
    • How we made something people want
    • Moving to San Francisco
    • Pivot to PostHog
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • How we raised $3M for an open source project
    • A story about pivots
    • The YC Interview
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Writing for developers
    • Reflecting on YC, 2 years on
  • Company & culture
    • How we do meetings at PostHog
  • Comparisons
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Why I ditched Google Analytics and Mixpanel for PostHog
  • Engineering
    • Enabling zero downtime data migrations for self-hosted users
    • Automating a software company with GitHub Actions
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Setting up super fast Cypress tests on GitHub Actions
    • How I learned to love feedback loops (and make better products)
    • Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
    • PostHog Joins Hacktoberfest 2020
    • How PostHog built an app server (from MVP to billions of events)
    • How we’re making PostHog deployments easier
    • Solving the mystery of PostHog’s missing session recordings
    • I used to think you don't need product people. I was wrong.
    • The secrets of PostHog query performance
    • Benchmarking the impact of session recording on performance
    • The state of plugins on PostHog
    • We ship whenever
  • General
    • Setting up super fast Cypress tests on GitHub Actions
    • How we designed the PostHog mascot
    • Why you may not need a sales team
    • A story about pivots
  • Guides
    • Introduction to self-service analytics
    • Building an AARRR pirate funnel (how and why)
    • 5 essential tips for Customer Success teams on PostHog
    • 5 analytics ideas for marketing teams using PostHog
    • Automating a software company with GitHub Actions
    • The most useful B2B SaaS product metrics
    • The 7 best GDPR-compliant analytics tools
    • The best HIPAA-compliant A/B testing tools
    • The 5 best free and open-source A/B testing tools
    • The 4 best HIPAA-compliant analytics tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • The two ways to estimate your monthly event usage
    • How to speed up ClickHouse queries using materialized columns
    • In-depth: ClickHouse vs PostgreSQL
    • Google is about to make it a lot harder to track website and app users without third-party cookies
    • Setting up super fast Cypress tests on GitHub Actions
    • 5 essential PostHog apps for new users
    • 5 events all teams should track with PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
    • The best GA4 alternatives for apps and websites
    • How to harness the awesome power of growth loops
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • How we do hiring & HR at PostHog
    • How we turned ClickHouse into our event mansion
    • An introduction to customer retention
    • Is Google Analytics HIPAA compliant?
    • Finding your North Star metric and why it matters
    • How we monetized our open source devtool
    • Building an open source data stack
    • How to plan a killer company offsite in just 8 weeks
    • Permissions and projects in PostHog, explained
    • How (and why) our marketing team uses PostHog
    • PostHog vs Matomo
    • PostHog vs Amplitude
    • Product engineer vs software engineer: what's the difference?
    • Don’t bother securing your trademarks in the beginning
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • The ops toolkit for early-stage startups
    • How (and why) to track your website with PostHog
    • 22 ways PostHog makes it easier to build great products
    • What is a product engineer (and why they're awesome)
    • A simple guide to personal data and PII
    • An introduction to product analytics and how it works
    • What is SSO and why you should enable it for PostHog
    • The 3 critical reasons companies choose self-hosted analytics
  • HogMail
    • HogMail #14
    • HogMail #15
    • HogMail #16
    • HogMail #17: The personal traits that can't be taught
    • HogMail #18: What can SaaS learn from the New York Times?
  • Inside PostHog
    • PostHog raises $15 million Series B for open source product analytics
    • A non-coders thoughts on ‘Everybody Codes’ - Part Two
    • A non-coder's thoughts on an 'Everybody Codes' culture
    • After the HN launch
    • Remote companies can be too asynchronous
    • The time before YC
    • How PostHog uses Wren to offset carbon emissions during offsites
    • Winning from the back - late mover advantage
    • Optimize for not breaking up with your co-founder
    • Cancer and revenue - the latest board meeting
    • "How come your website is so nice?"
    • Things I learned last year
    • Our new objective: Nail Self Serve
    • How we found our Ideal Customer Profile
    • How we do customer support at our open source devtool company
    • The importance of dogfooding - Why product managers should use their product as much as their users
    • How we designed the PostHog mascot
    • Using Gatsby and Puppeteer to create dynamic Open Graph images
    • Creating an employee-friendly startup share option scheme
    • Tell me about features, not benefits
    • How I learned to love feedback loops (and make better products)
    • The magic of a Hacker News Pre-Mortem
    • HostHogs - free drinks, free pizza and frequently asked questions
    • How to run a transparent startup
    • How we do hiring & HR at PostHog
    • How PostHog built an app server (from MVP to billions of events)
    • How we turned ClickHouse into our event mansion
    • How we justified quitting our jobs and financing PostHog early on
    • Introducing Phil Leggetter, our new head of Developer Relations
    • Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
    • Introducing Joe Martin - Our first Product Marketer
    • How we made something people want
    • How we do meetings at PostHog
    • Solving the mystery of PostHog’s missing session recordings
    • Moving to San Francisco
    • How PostHog's new VP focused the company on nailing funnels in his first week
    • An engineer's guide to picking a cofounder
    • Pivot to PostHog
    • How to plan a killer company offsite in just 8 weeks
    • PostHog raises $12 million in funding led by GV and Y Combinator
    • What we learned about hiring from our first five employees
    • How (and why) our marketing team uses PostHog
    • How we rebranded PostHog in four weeks - a postmortem
    • Counterintuitive lessons about our pricing
    • I used to think you don't need product people. I was wrong.
    • What's the true role of a product team at an engineering-led organization?
    • Building an all-remote company from scratch
    • How we raised $3M for an open source project
    • All the cool things we built at our Rome hackathon
    • Content marketing strategy for devtool companies - How we do it at PostHog
    • How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
    • Benchmarking the impact of session recording on performance
    • Speeding up PostHog builds with Depot
    • How to run finance at your startup without hiring a finance person
    • How to choose job titles in your early stage startup
    • Startups, stop treating engineers like a different species
    • The ops toolkit for early-stage startups
    • A story about pivots
    • The YC Interview
    • Why we ditched ‘talk to sales’ for transparent pricing
    • Raising money is less stressful than bootstrapping
    • What motivates me as a CEO
    • The really important job interview questions engineers should ask (but don't)
    • Why I ditched Google Analytics and Mixpanel for PostHog
    • Why infrastructure is a competitive advantage for us
    • Why we raised a $15m Series B ahead of schedule
    • Writing for developers
    • Reflecting on YC, 2 years on
    • YC adds PostHog to top valued companies for July 2021
  • Launch week
    • Introducing Collaboration for PostHog
    • Introducing Data Management for PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • How we’re making PostHog deployments easier
    • PostHog Launch Week I: A Universe of New Features
    • The secrets of PostHog query performance
  • Open source
    • The Early Days of GitLab - A Chat with Sid Sijbrandij
    • The 5 best free and open-source A/B testing tools
    • The 6 best free and open-source feature flag tools
    • The best open-source analytics and data tools
    • Open source (and self-hosted) alternatives to Hotjar & FullStory
    • How we do customer support at our open source devtool company
    • How I learned to love feedback loops (and make better products)
    • PostHog Joins Hacktoberfest 2020
    • Give Back Friday with PostHog
    • Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
    • How we monetized our open source devtool
    • Open source is eating SaaS
    • Building an open source data stack
    • Should open source projects track you?
    • PostHog vs Amplitude
    • How we raised $3M for an open source project
    • Why open-source projects are essential for large businesses
    • Send love to open-source projects on Valentine's Day
    • Speeding up PostHog builds with Depot
    • The 3 critical reasons companies choose self-hosted analytics
  • PostHog Academy
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • An introduction to customer retention
    • An introduction to product analytics and how it works
  • Privacy
    • The 7 best GDPR-compliant analytics tools
    • The best HIPAA-compliant A/B testing tools
    • The 4 best HIPAA-compliant analytics tools
    • Google is about to make it a lot harder to track website and app users without third-party cookies
    • A new 'Privacy Shield' won't solve big tech's GDPR problem
    • Is Google Analytics HIPAA compliant?
    • A simple guide to personal data and PII
  • Product analytics
    • Introduction to self-service analytics
    • Building an AARRR pirate funnel (how and why)
    • The two ways to estimate your monthly event usage
    • How to harness the awesome power of growth loops
    • What is user segmentation?
    • How to measure product engagement
    • How to achieve B2B product market fit
    • How to work out what your users really need
    • An introduction to customer retention
    • Is autocapture ‘still’ bad?
    • Finding your North Star metric and why it matters
    • How PostHog's new VP focused the company on nailing funnels in his first week
    • What's the true role of a product team at an engineering-led organization?
    • How to turn your engineers into product people
    • 22 ways PostHog makes it easier to build great products
    • An introduction to product analytics and how it works
  • Product updates
    • Why we're giving away 100 times more cloud usage, free
    • Enabling zero downtime data migrations for self-hosted users
    • Introducing the Avo Inspector app
    • We just made PostHog Open Source 1000x more scalable via ClickHouse
    • Introducing Collaboration for PostHog
    • Introducing Data Management for PostHog
    • What launching Experimentation taught us about running effective A/B tests
    • Group Analytics is now available in PostHog
    • You can now reverse ETL into PostHog with Hightouch
    • How we’re making PostHog deployments easier
    • PostHog Launch Week I: A Universe of New Features
    • How we’re improving performance by combining persons and events
    • PostHog teams up with Altinity
    • Introducing PostHog Cloud EU
    • Restack joins the PostHog Marketplace
    • PostHog is now available on Segment!
    • The secrets of PostHog query performance
    • Why we're removing the sessions page
    • Array 1.0.10
    • Array 1.0.11
    • Array 1.0.8
    • Array 1.0.9
    • Array 1.1.0
    • Array 1.11.0
    • Array 1.10.0
    • Array 1.12.0
    • Array 1.13.0
    • Array 1.14.0
    • Array 1.15.0
    • Array 1.16.0
    • Array 1.17.0
    • Array 1.18.0
    • Array 1.2.0
    • Array 1.19.0
    • Array 1.20.0
    • Array 1.22.0
    • Array 1.21.0
    • Array 1.23.0
    • Array 1.24.0
    • Array 1.25.0
    • Array 1.27.0
    • Array 1.28.0
    • Array 1.29.0
    • Array 1.26.0
    • Array 1.3.0
    • Array 1.30.0
    • Array 1.31.0
    • Array 1.32.0
    • Array 1.33.0
    • Array 1.34.0
    • Array 1.35.0: Introducing SAML, world map view and new plugins
    • Array 1.37.0: Cohorts 2.0 and event & property detail pages
    • Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
    • Array 1.38.0: Exports, subscriptions and session analysis
    • Array 1.39.0: Betas, persons, events and libraries
    • Array 1.4.0
    • Array 1.40.0: Interface improvements and more!
    • Array 1.42.0: Get beta features via our roadmap!
    • Array 1.5.0
    • Array 1.41.0: Improving performance by up to 400%
    • Array 1.6.0
    • Array 1.7.0
    • Array 1.8.0
    • Array 1.9.0
    • Array 1.0.0
    • The state of plugins on PostHog
  • Release notes
    • Introducing the Avo Inspector app
    • How we’re improving performance by combining persons and events
    • Array 1.0.10
    • Array 1.0.11
    • Array 1.0.8
    • Array 1.0.9
    • Array 1.1.0
    • Array 1.11.0
    • Array 1.10.0
    • Array 1.12.0
    • Array 1.13.0
    • Array 1.14.0
    • Array 1.15.0
    • Array 1.16.0
    • Array 1.17.0
    • Array 1.18.0
    • Array 1.2.0
    • Array 1.19.0
    • Array 1.20.0
    • Array 1.22.0
    • Array 1.21.0
    • Array 1.23.0
    • Array 1.24.0
    • Array 1.25.0
    • Array 1.27.0
    • Array 1.28.0
    • Array 1.29.0
    • Array 1.26.0
    • Array 1.3.0
    • Array 1.30.0
    • Array 1.31.0
    • Array 1.32.0
    • Array 1.33.0
    • Array 1.34.0
    • Array 1.35.0: Introducing SAML, world map view and new plugins
    • Array 1.37.0: Cohorts 2.0 and event & property detail pages
    • Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
    • Array 1.38.0: Exports, subscriptions and session analysis
    • Array 1.39.0: Betas, persons, events and libraries
    • Array 1.4.0
    • Array 1.40.0: Interface improvements and more!
    • Array 1.42.0: Get beta features via our roadmap!
    • Array 1.5.0
    • Array 1.41.0: Improving performance by up to 400%
    • Array 1.6.0
    • Array 1.7.0
    • Array 1.8.0
    • Array 1.9.0
    • Array 1.0.0
  • Startups
    • A non-coder's thoughts on an 'Everybody Codes' culture
    • How we found our Ideal Customer Profile
    • Creating an employee-friendly startup share option scheme
    • How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
    • How to run a transparent startup
    • Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
    • How we made something people want
    • How we monetized our open source devtool
    • Should open source projects track you?
    • An engineer's guide to picking a cofounder
    • How to plan a killer company offsite in just 8 weeks
    • What we learned about hiring from our first five employees
    • How we rebranded PostHog in four weeks - a postmortem
    • Product engineer vs software engineer: what's the difference?
    • What's the true role of a product team at an engineering-led organization?
    • Why you may not need a sales team
    • Don’t bother securing your trademarks in the beginning
    • Building an all-remote company from scratch
    • All the cool things we built at our Rome hackathon
    • Content marketing strategy for devtool companies - How we do it at PostHog
    • Why open-source projects are essential for large businesses
    • How to run finance at your startup without hiring a finance person
    • How to choose job titles in your early stage startup
    • Startups, stop treating engineers like a different species
    • The ops toolkit for early-stage startups
    • How to turn your engineers into product people
    • Raising money is less stressful than bootstrapping
    • What is a product engineer (and why they're awesome)
    • Writing for developers
    • Reflecting on YC, 2 years on
  • Using PostHog
    • 5 essential tips for Customer Success teams on PostHog
    • 5 analytics ideas for marketing teams using PostHog
    • 5 essential PostHog apps for new users
    • 5 events all teams should track with PostHog
    • Permissions and projects in PostHog, explained
    • How (and why) our marketing team uses PostHog
    • How (and why) to track your website with PostHog
    • What is SSO and why you should enable it for PostHog
  • Blog
  • Release notes
  • Product updates

Array 1.19.0

This new release is a great mix between old and new, with significant improvements to both our newer features, as well as our core analytics stack.

Once again, we were heavily driven by feedback, having done a bunch of calls with our users and actively engaging with the PostHog community on Slack and GitHub. Keep the feedback coming!

Release Notes

If you're self-hosting and want to upgrade for a better experience with nicer features, remember to update your PostHog instance.

Scheduled Apps and Editor

App Editor Screenshot

We now support scheduled apps that run periodically on a specified time cycle (e.g. minute, hour, day), as well as have a built-in code editor for apps right into the PostHog UI.

With the ability to run tasks in specified time intervals, you can now setup apps that, for example, keep track of external metrics and add this data to PostHog via new events. This is possible because we now support posthog.capture calls inside apps as well.

Some metrics you might want to keep track of are, for example, server performance, GitHub activities (e.g. stars ⭐ ), engagement with your project's social media profiles, and anything else you can think of!

Here's an example to give you an idea:

JavaScript
async function runEveryMinute({ config }) {
const url = `https://api.github.com/repos/PostHog/posthog`
const response = await fetch(url)
const metrics = await response.json()
posthog.capture('github metrics', {
stars: metrics.stargazers_count,
open_issues: metrics.open_issues_count,
forks: metrics.forks_count,
subscribers: metrics.subscribers_count
})
}

You can learn more about scheduled apps on the PR that created them, as well as our docs for building your own app.

Note: Apps are a Beta feature currently and only available on self-hosted instances. We are working to make it available on PostHog Cloud soon.

Lifecycle Analysis

Lifecycle Screenshot

Our 'Trends' tab just got an awesome new feature: lifecycle graphs!

Lifecycle analysis digs deeper into your events and shows you a breakdown of the users who performed the event into new, returning, and resurrecting users. In addition, it also shows you the churn on for the specified time period.

To use it, select 'Shown As' -> 'Lifecycle' when in the 'Trends' tab.

New Session Recording Compression Scheme

Gzip Session Recording Screenshot

See the image above? That's our event processing time before and after the new compression scheme!

By using gzip-based compression, we have now significantly improved performance both on the client and server, making event processing faster, as well as decreasing the number of session recordings that are lost. Be on the lookout for more green play buttons on your 'Sessions' page now.

Also, while on the topic of session recording, have you been keeping up with the updates to our player?

If you installed posthog-js via npm, you should update to version 1.8.0 to get access to this update. Snippet users have access to the latest version by default.

New Actions UX

New Actions UX Screenshot

This might not be news to all of you, since we have been experimenting with our actions UX using feature flags. However, we're now rolling out a new UX for creating actions to all PostHog users, so try it out let us know what you think!

New operations for numerical properties

In addition to the average, sum, maximum, and minimum operations available to numerical properties in trends, we now also support median, and 90th, 95th, and 99th percentiles.

User Interviews

We’re working hard to improve PostHog and would love to talk to you about your experience with the product.

If you're interested in helping us out, you can schedule a quick 30-min call with us on Calendly.

Oh, and we're giving away some awesome PostHog merch as a thank you!

Favorite Issue

Session recording player ux improvements

Our session recording feature is getting better by the day! The latest improvements to our player have made the UX much smoother, and you can keep up-to-date and supply feedback about the player on the issue above.

PostHog News

Eltje has joined us to lead our efforts on the People & Talent front, bringing some much-needed experience as we grow our team. Like James, she was a professional cyclist before venturing into talent, and she is (unfortunately) a lover of pineapple on pizza.

Community Shoutouts

Big thanks to the following members of our community who have contributed to PostHog over this release cycle:

  • samcaspus
  • nrickles3
  • suresh1999
  • girlProg

Open Roles

Are you a Fullstack Engineer, Marketing Lead, or Growth Engineer?

Or perhaps you're not either but think you'd still be a good fit for PostHog?

We want you!

Bug Fixes and Performance Improvements

In addition to the highlights listed above, we also merged a bunch of PRs improving PostHog's performance and fixing bugs:

  • Hide bar from retention #2770 (yakkomajuri)
  • Optimize breaking down by event property value #2767 (macobo)
  • Fix Identified persons pagination #2756 (yakkomajuri)
  • Showcase Feature Flag in HogFlix #2750 (yakkomajuri)
  • Update to posthog-js@1.8.0 #2749 (macobo)
  • Insights link on event list #2748 (paolodamico)
  • Monitor clickhouse parts counts by table #2747 (fuziontech)
  • Revert "Add autocapture to selection properties" #2746 (yakkomajuri)
  • Plugin editor #2743 (mariusandra)
  • Make active feature flags more obvious #2742 (timgl)
  • Bump ini from 1.3.5 to 1.3.7 #2741 (dependabot[bot])
  • Update to posthog-js@1.8.0.beta-1 #2740 (macobo)
  • New Person Page (V2) #2738 (paolodamico)
  • Fixes to Persons page 201210 #2737 (paolodamico)
  • Plugin server ingestion base #2732 (Twixes)
  • Fix persons page V2 edge case #2731 (paolodamico)
  • Don't calculate broken cohorts #2730 (timgl)
  • Capture plugin installation events #2729 (mariusandra)
  • Sessions filtering postgres support #2728 (macobo)
  • Sessions filtering: improve UX #2726 (macobo)
  • Allow filtering sessions by recording duration #2721 (macobo)
  • Restart plugins on error #2719 (mariusandra)
  • Report billing usage cron job #2716 (paolodamico)
  • Deprecate dashboard item type and move to display #2715 (timgl)
  • Kill /api/event/sessions #2714 (macobo)
  • Update posthog-js to 1.7.3-beta.11 #2713 (macobo)
  • Fix prop filtering when action has props #2711 (EDsCODE)
  • Removes legacy stuff from #2709 #2710 (paolodamico)
  • Refactor /api/signup to Organization #2709 (paolodamico)
  • Revert "Update posthog-js to 1.7.3-beta.10" #2707 (macobo)
  • Update posthog-js to 1.7.3-beta.10 #2704 (macobo)
  • Set right concurrency for plugin server on Heroku #2703 (mariusandra)
  • Add caching support for recorder.js #2702 (macobo)
  • Support gzip encoding from posthog-js #2701 (macobo)
  • Remove legacy funnel code #2700 (timgl)
  • Fix webpack-dev-server inside Docker #2699 (Twixes)
  • Purge Porter #2698 (Twixes)
  • Add autocapture to selection properties #2696 (EDsCODE)
  • Quick fix to migrations #2695 (fuziontech)
  • 1842 link to edit cohort #2694 (girlProg)
  • Add all time support for lifecycle #2693 (EDsCODE)
  • Actually set env var for DISABLE_SERVER_SIDE_CURSORS to True #2692 (fuziontech)
  • Add trailing slash to record endpoint #2689 (timgl)
  • Zapier updates #2686 (Twixes)
  • Cleaned up system status page #2682 (Twixes)
  • Add command palette badge to new TopNavigation #2678 (Twixes)
  • DISABLE_SERVER_SIDE_CURSORS to false for pgbouncer friendship #2677 (fuziontech)
  • Fix cypress projectSettings #2674 (paolodamico)
  • Fix #2632 (save dashboards modal) #2673 (paolodamico)
  • Fix 404 #2671 (yakkomajuri)
  • Actions Table filtering, search and sorting #2670 (timgl)
  • Add clickhouse query for people breakdown #2669 (EDsCODE)
  • New Persons Page #2667 (paolodamico)
  • Debug CH queries #2666 (timgl)
  • Fix nan values #2665 (timgl)
  • Fix ee webhook #2664 (timgl)
  • Fix search set when clicking person #2663 (timgl)
  • update url env var for ECS containers #2660 (fuziontech)
  • Fix sessions player scrolling issue #2659 (paolodamico)
  • Fix: fixes command palette scrolling issue #2658 (suresh1999)
  • Fix lifecycle date rounding #2657 (EDsCODE)
  • Update posthog-js to 1.7.3-beta.9 #2655 (macobo)
  • Update posthog-js to 1.7.3-beta.8 #2653 (macobo)
  • Update posthog-js to 1.7.3-beta.7 #2652 (macobo)
  • Separate tooltips for lifecycle #2649 (timgl)
  • Support capturing json event data with content-type text/plain #2648 (macobo)
  • Merge person modal #2644 (timgl)
  • Spy on feature flags 🕵️ #2643 (mariusandra)
  • Command palette missing routes & fix #2641 (paolodamico)
  • Sessions table improvements 1202 #2639 (paolodamico)
  • Stickiness improvement and filter refactor #2638 (EDsCODE)
  • Proposal: When clicking 'add action/event', populate the generated event with last event data #2635 (macobo)
  • Lifecycle prop filtering #2634 (EDsCODE)
  • Add support for median, p90, p95 and p99 math functions #2630 (macobo)
  • Use select for numerical properties #2628 (timgl)
  • Access config to unlock after 15 mins and template #2624 (timgl)
  • Update posthog-js to 1.7.3-beta.6 #2623 (macobo)
  • Update HogFlix style #2622 (yakkomajuri)
  • Add flags to bin/docker-worker-celery #2621 (mariusandra)
  • Update posthog-js to next beta #2618 (macobo)
  • Make personal API key capture and decide work with multiple projects #2617 (Twixes)
  • Add /api/projects/:project_id/actions/ #2616 (Twixes)
  • Release actions-ux-201012 #2615 (paolodamico)
  • Fixes Link component default behavior #2612 (paolodamico)
  • Improved session player navigation #2611 (paolodamico)
  • Don't run preview docker build with debug flags #2610 (fuziontech)
  • Update session recording settings #2609 (paolodamico)
  • Link back to insights from actions #2608 (timgl)
  • Added pre tag to stop the over lay #2606 (samcaspus)
  • Update to posthog-js@1.7.3-beta.3 #2601 (macobo)
  • Show all items at date when hovering a LineGraph #2600 (macobo)
  • Log exceptions in production #2593 (timgl)
  • Use last selected dashboard when clicking 'save to dashboard' #2591 (macobo)
  • Add event \(sum of event\_property\) to event labels on graphs #2583 (macobo)
  • Issue #2573, Add django-axes #2582 (nrickles3)
  • Remove flake filter by event cypress test #2580 (EDsCODE)
  • 1936 retention graph #2578 (EDsCODE)
  • Revert "Retention graph and multiple event fix" #2577 (EDsCODE)
  • Cohort table improvements #2576 (timgl)
  • DAU breakdown and filter bug #2575 (EDsCODE)
  • Update changelog with events box #2574 (yakkomajuri)
  • Fix unclickable prop filter #2572 (EDsCODE)
  • Bump version 1.18.0 #2570 (yakkomajuri)
  • Webhook warning adjustment #2568 (paolodamico)
  • Modified drop down #2567 (samcaspus)
  • Update posthog-js to 1.7.3-beta.2 #2566 (macobo)
  • Add device type icons to session player page #2565 (paolodamico)
  • Hover on new navigation menu items #2563 (paolodamico)
  • Update posthog-js to latest, use (undocumented) option _capture_metrics #2561 (macobo)
  • Show resolution + duration/date on session player #2550 (macobo)
  • Retention graph and multiple event fix #2534 (EDsCODE)
  • Rolling retention widget #2522 (timgl)
  • Make Google login an Enterprise/Cloud feature #2501 (Twixes)
  • Lifecycle Graph #2460 (EDsCODE)
  • Setup ecs configs for worker process #2458 (fuziontech)
  • Remove signup process from cypress #2264 (timgl)

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Dec 15, 2020

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