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CEO diaries
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- Tell me about features, not benefits
- The magic of a Hacker News Pre-Mortem
- How to run a transparent startup
- How we justified quitting our jobs and financing PostHog early on
- How we made something people want
- Moving to San Francisco
- Pivot to PostHog
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- How we raised $3M for an open source project
- A story about pivots
- The YC Interview
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Writing for developers
- Reflecting on YC, 2 years on

Company & culture
- How we do meetings at PostHog

Comparisons
- PostHog vs Matomo
- PostHog vs Amplitude
- Why I ditched Google Analytics and Mixpanel for PostHog

Engineering
- Enabling zero downtime data migrations for self-hosted users
- Automating a software company with GitHub Actions
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Setting up super fast Cypress tests on GitHub Actions
- How I learned to love feedback loops (and make better products)
- Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
- PostHog Joins Hacktoberfest 2020
- How PostHog built an app server (from MVP to billions of events)
- How we’re making PostHog deployments easier
- Solving the mystery of PostHog’s missing session recordings
- I used to think you don't need product people. I was wrong.
- The secrets of PostHog query performance
- Benchmarking the impact of session recording on performance
- The state of plugins on PostHog
- We ship whenever

General
- Setting up super fast Cypress tests on GitHub Actions
- How we designed the PostHog mascot
- Why you may not need a sales team
- A story about pivots

Guides
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- Automating a software company with GitHub Actions
- The most useful B2B SaaS product metrics
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 5 best free and open-source A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- The two ways to estimate your monthly event usage
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Google is about to make it a lot harder to track website and app users without third-party cookies
- Setting up super fast Cypress tests on GitHub Actions
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- What launching Experimentation taught us about running effective A/B tests
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- The best GA4 alternatives for apps and websites
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- How we do hiring & HR at PostHog
- How we turned ClickHouse into our event mansion
- An introduction to customer retention
- Is Google Analytics HIPAA compliant?
- Finding your North Star metric and why it matters
- How we monetized our open source devtool
- Building an open source data stack
- How to plan a killer company offsite in just 8 weeks
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- PostHog vs Matomo
- PostHog vs Amplitude
- Product engineer vs software engineer: what's the difference?
- Don’t bother securing your trademarks in the beginning
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- The ops toolkit for early-stage startups
- How (and why) to track your website with PostHog
- 22 ways PostHog makes it easier to build great products
- What is a product engineer (and why they're awesome)
- A simple guide to personal data and PII
- An introduction to product analytics and how it works
- What is SSO and why you should enable it for PostHog
- The 3 critical reasons companies choose self-hosted analytics

HogMail
- HogMail #14
- HogMail #15
- HogMail #16
- HogMail #17: The personal traits that can't be taught
- HogMail #18: What can SaaS learn from the New York Times?

Inside PostHog
- PostHog raises $15 million Series B for open source product analytics
- A non-coders thoughts on ‘Everybody Codes’ - Part Two
- A non-coder's thoughts on an 'Everybody Codes' culture
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- How PostHog uses Wren to offset carbon emissions during offsites
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- How we do customer support at our open source devtool company
- The importance of dogfooding - Why product managers should use their product as much as their users
- How we designed the PostHog mascot
- Using Gatsby and Puppeteer to create dynamic Open Graph images
- Creating an employee-friendly startup share option scheme
- Tell me about features, not benefits
- How I learned to love feedback loops (and make better products)
- The magic of a Hacker News Pre-Mortem
- HostHogs - free drinks, free pizza and frequently asked questions
- How to run a transparent startup
- How we do hiring & HR at PostHog
- How PostHog built an app server (from MVP to billions of events)
- How we turned ClickHouse into our event mansion
- How we justified quitting our jobs and financing PostHog early on
- Introducing Phil Leggetter, our new head of Developer Relations
- Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
- Introducing Joe Martin - Our first Product Marketer
- How we made something people want
- How we do meetings at PostHog
- Solving the mystery of PostHog’s missing session recordings
- Moving to San Francisco
- How PostHog's new VP focused the company on nailing funnels in his first week
- An engineer's guide to picking a cofounder
- Pivot to PostHog
- How to plan a killer company offsite in just 8 weeks
- PostHog raises $12 million in funding led by GV and Y Combinator
- What we learned about hiring from our first five employees
- How (and why) our marketing team uses PostHog
- How we rebranded PostHog in four weeks - a postmortem
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- What's the true role of a product team at an engineering-led organization?
- Building an all-remote company from scratch
- How we raised $3M for an open source project
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- Benchmarking the impact of session recording on performance
- Speeding up PostHog builds with Depot
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- A story about pivots
- The YC Interview
- Why we ditched ‘talk to sales’ for transparent pricing
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Why I ditched Google Analytics and Mixpanel for PostHog
- Why infrastructure is a competitive advantage for us
- Why we raised a $15m Series B ahead of schedule
- Writing for developers
- Reflecting on YC, 2 years on
- YC adds PostHog to top valued companies for July 2021

Launch week
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- The secrets of PostHog query performance

Open source
- The Early Days of GitLab - A Chat with Sid Sijbrandij
- The 5 best free and open-source A/B testing tools
- The 6 best free and open-source feature flag tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- How we do customer support at our open source devtool company
- How I learned to love feedback loops (and make better products)
- PostHog Joins Hacktoberfest 2020
- Give Back Friday with PostHog
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we monetized our open source devtool
- Open source is eating SaaS
- Building an open source data stack
- Should open source projects track you?
- PostHog vs Amplitude
- How we raised $3M for an open source project
- Why open-source projects are essential for large businesses
- Send love to open-source projects on Valentine's Day
- Speeding up PostHog builds with Depot
- The 3 critical reasons companies choose self-hosted analytics

PostHog Academy
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- An introduction to product analytics and how it works

Privacy
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- Google is about to make it a lot harder to track website and app users without third-party cookies
- A new 'Privacy Shield' won't solve big tech's GDPR problem
- Is Google Analytics HIPAA compliant?
- A simple guide to personal data and PII

Product analytics
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- The two ways to estimate your monthly event usage
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- Is autocapture ‘still’ bad?
- Finding your North Star metric and why it matters
- How PostHog's new VP focused the company on nailing funnels in his first week
- What's the true role of a product team at an engineering-led organization?
- How to turn your engineers into product people
- 22 ways PostHog makes it easier to build great products
- An introduction to product analytics and how it works

Product updates
- Why we're giving away 100 times more cloud usage, free
- Enabling zero downtime data migrations for self-hosted users
- Introducing the Avo Inspector app
- We just made PostHog Open Source 1000x more scalable via ClickHouse
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- Group Analytics is now available in PostHog
- You can now reverse ETL into PostHog with Hightouch
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- How we’re improving performance by combining persons and events
- PostHog teams up with Altinity
- Introducing PostHog Cloud EU
- Restack joins the PostHog Marketplace
- PostHog is now available on Segment!
- The secrets of PostHog query performance
- Why we're removing the sessions page
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0
- The state of plugins on PostHog

Release notes
- Introducing the Avo Inspector app
- How we’re improving performance by combining persons and events
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0

Startups
- A non-coder's thoughts on an 'Everybody Codes' culture
- How we found our Ideal Customer Profile
- Creating an employee-friendly startup share option scheme
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- How to run a transparent startup
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we made something people want
- How we monetized our open source devtool
- Should open source projects track you?
- An engineer's guide to picking a cofounder
- How to plan a killer company offsite in just 8 weeks
- What we learned about hiring from our first five employees
- How we rebranded PostHog in four weeks - a postmortem
- Product engineer vs software engineer: what's the difference?
- What's the true role of a product team at an engineering-led organization?
- Why you may not need a sales team
- Don’t bother securing your trademarks in the beginning
- Building an all-remote company from scratch
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- Why open-source projects are essential for large businesses
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- How to turn your engineers into product people
- Raising money is less stressful than bootstrapping
- What is a product engineer (and why they're awesome)
- Writing for developers
- Reflecting on YC, 2 years on

Using PostHog
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- How (and why) to track your website with PostHog
- What is SSO and why you should enable it for PostHog

Home

CEO diaries
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- Tell me about features, not benefits
- The magic of a Hacker News Pre-Mortem
- How to run a transparent startup
- How we justified quitting our jobs and financing PostHog early on
- How we made something people want
- Moving to San Francisco
- Pivot to PostHog
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- How we raised $3M for an open source project
- A story about pivots
- The YC Interview
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Writing for developers
- Reflecting on YC, 2 years on

Company & culture
- How we do meetings at PostHog

Comparisons
- PostHog vs Matomo
- PostHog vs Amplitude
- Why I ditched Google Analytics and Mixpanel for PostHog

Engineering
- Enabling zero downtime data migrations for self-hosted users
- Automating a software company with GitHub Actions
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Setting up super fast Cypress tests on GitHub Actions
- How I learned to love feedback loops (and make better products)
- Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
- PostHog Joins Hacktoberfest 2020
- How PostHog built an app server (from MVP to billions of events)
- How we’re making PostHog deployments easier
- Solving the mystery of PostHog’s missing session recordings
- I used to think you don't need product people. I was wrong.
- The secrets of PostHog query performance
- Benchmarking the impact of session recording on performance
- The state of plugins on PostHog
- We ship whenever

General
- Setting up super fast Cypress tests on GitHub Actions
- How we designed the PostHog mascot
- Why you may not need a sales team
- A story about pivots

Guides
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- Automating a software company with GitHub Actions
- The most useful B2B SaaS product metrics
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 5 best free and open-source A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- The two ways to estimate your monthly event usage
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Google is about to make it a lot harder to track website and app users without third-party cookies
- Setting up super fast Cypress tests on GitHub Actions
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- What launching Experimentation taught us about running effective A/B tests
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- The best GA4 alternatives for apps and websites
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- How we do hiring & HR at PostHog
- How we turned ClickHouse into our event mansion
- An introduction to customer retention
- Is Google Analytics HIPAA compliant?
- Finding your North Star metric and why it matters
- How we monetized our open source devtool
- Building an open source data stack
- How to plan a killer company offsite in just 8 weeks
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- PostHog vs Matomo
- PostHog vs Amplitude
- Product engineer vs software engineer: what's the difference?
- Don’t bother securing your trademarks in the beginning
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- The ops toolkit for early-stage startups
- How (and why) to track your website with PostHog
- 22 ways PostHog makes it easier to build great products
- What is a product engineer (and why they're awesome)
- A simple guide to personal data and PII
- An introduction to product analytics and how it works
- What is SSO and why you should enable it for PostHog
- The 3 critical reasons companies choose self-hosted analytics

HogMail
- HogMail #14
- HogMail #15
- HogMail #16
- HogMail #17: The personal traits that can't be taught
- HogMail #18: What can SaaS learn from the New York Times?

Inside PostHog
- PostHog raises $15 million Series B for open source product analytics
- A non-coders thoughts on ‘Everybody Codes’ - Part Two
- A non-coder's thoughts on an 'Everybody Codes' culture
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- How PostHog uses Wren to offset carbon emissions during offsites
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- How we do customer support at our open source devtool company
- The importance of dogfooding - Why product managers should use their product as much as their users
- How we designed the PostHog mascot
- Using Gatsby and Puppeteer to create dynamic Open Graph images
- Creating an employee-friendly startup share option scheme
- Tell me about features, not benefits
- How I learned to love feedback loops (and make better products)
- The magic of a Hacker News Pre-Mortem
- HostHogs - free drinks, free pizza and frequently asked questions
- How to run a transparent startup
- How we do hiring & HR at PostHog
- How PostHog built an app server (from MVP to billions of events)
- How we turned ClickHouse into our event mansion
- How we justified quitting our jobs and financing PostHog early on
- Introducing Phil Leggetter, our new head of Developer Relations
- Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
- Introducing Joe Martin - Our first Product Marketer
- How we made something people want
- How we do meetings at PostHog
- Solving the mystery of PostHog’s missing session recordings
- Moving to San Francisco
- How PostHog's new VP focused the company on nailing funnels in his first week
- An engineer's guide to picking a cofounder
- Pivot to PostHog
- How to plan a killer company offsite in just 8 weeks
- PostHog raises $12 million in funding led by GV and Y Combinator
- What we learned about hiring from our first five employees
- How (and why) our marketing team uses PostHog
- How we rebranded PostHog in four weeks - a postmortem
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- What's the true role of a product team at an engineering-led organization?
- Building an all-remote company from scratch
- How we raised $3M for an open source project
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- Benchmarking the impact of session recording on performance
- Speeding up PostHog builds with Depot
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- A story about pivots
- The YC Interview
- Why we ditched ‘talk to sales’ for transparent pricing
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Why I ditched Google Analytics and Mixpanel for PostHog
- Why infrastructure is a competitive advantage for us
- Why we raised a $15m Series B ahead of schedule
- Writing for developers
- Reflecting on YC, 2 years on
- YC adds PostHog to top valued companies for July 2021

Launch week
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- The secrets of PostHog query performance

Open source
- The Early Days of GitLab - A Chat with Sid Sijbrandij
- The 5 best free and open-source A/B testing tools
- The 6 best free and open-source feature flag tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- How we do customer support at our open source devtool company
- How I learned to love feedback loops (and make better products)
- PostHog Joins Hacktoberfest 2020
- Give Back Friday with PostHog
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we monetized our open source devtool
- Open source is eating SaaS
- Building an open source data stack
- Should open source projects track you?
- PostHog vs Amplitude
- How we raised $3M for an open source project
- Why open-source projects are essential for large businesses
- Send love to open-source projects on Valentine's Day
- Speeding up PostHog builds with Depot
- The 3 critical reasons companies choose self-hosted analytics

PostHog Academy
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- An introduction to product analytics and how it works

Privacy
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- Google is about to make it a lot harder to track website and app users without third-party cookies
- A new 'Privacy Shield' won't solve big tech's GDPR problem
- Is Google Analytics HIPAA compliant?
- A simple guide to personal data and PII

Product analytics
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- The two ways to estimate your monthly event usage
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- Is autocapture ‘still’ bad?
- Finding your North Star metric and why it matters
- How PostHog's new VP focused the company on nailing funnels in his first week
- What's the true role of a product team at an engineering-led organization?
- How to turn your engineers into product people
- 22 ways PostHog makes it easier to build great products
- An introduction to product analytics and how it works

Product updates
- Why we're giving away 100 times more cloud usage, free
- Enabling zero downtime data migrations for self-hosted users
- Introducing the Avo Inspector app
- We just made PostHog Open Source 1000x more scalable via ClickHouse
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- Group Analytics is now available in PostHog
- You can now reverse ETL into PostHog with Hightouch
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- How we’re improving performance by combining persons and events
- PostHog teams up with Altinity
- Introducing PostHog Cloud EU
- Restack joins the PostHog Marketplace
- PostHog is now available on Segment!
- The secrets of PostHog query performance
- Why we're removing the sessions page
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0
- The state of plugins on PostHog

Release notes
- Introducing the Avo Inspector app
- How we’re improving performance by combining persons and events
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0

Startups
- A non-coder's thoughts on an 'Everybody Codes' culture
- How we found our Ideal Customer Profile
- Creating an employee-friendly startup share option scheme
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- How to run a transparent startup
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we made something people want
- How we monetized our open source devtool
- Should open source projects track you?
- An engineer's guide to picking a cofounder
- How to plan a killer company offsite in just 8 weeks
- What we learned about hiring from our first five employees
- How we rebranded PostHog in four weeks - a postmortem
- Product engineer vs software engineer: what's the difference?
- What's the true role of a product team at an engineering-led organization?
- Why you may not need a sales team
- Don’t bother securing your trademarks in the beginning
- Building an all-remote company from scratch
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- Why open-source projects are essential for large businesses
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- How to turn your engineers into product people
- Raising money is less stressful than bootstrapping
- What is a product engineer (and why they're awesome)
- Writing for developers
- Reflecting on YC, 2 years on

Using PostHog
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- How (and why) to track your website with PostHog
- What is SSO and why you should enable it for PostHog

Blog
CEO diaries

LatestPopular

CEO diaries, Inside PostHog, Startups
Reflecting on YC, 2 years on
May 18, 2022
- James Hawkins
CEO diaries, Inside PostHog
Counterintuitive lessons about our pricing
Mar 17, 2022
- James Hawkins
CEO diaries, Inside PostHog, Engineering
I used to think you don't need product people. I was wrong.
Feb 18, 2022
- James Hawkins
CEO diaries, Inside PostHog
Things I learned last year
Jan 9, 2022
- James Hawkins

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"How come your website is so nice?"
Dec 9, 2021
- James Hawkins
CEO diaries, Inside PostHog
Cancer and revenue - the latest board meeting
Nov 12, 2021
- James Hawkins
CEO diaries, Inside PostHog
Optimize for not breaking up with your co-founder
Sep 10, 2021
- James Hawkins
CEO diaries, Inside PostHog
Winning from the back - late mover advantage
Aug 25, 2021
- James Hawkins
Startups, CEO diaries, Inside PostHog
Writing for developers
May 20, 2021
- James Hawkins
CEO diaries, Inside PostHog
How we justified quitting our jobs and financing PostHog early on
Mar 9, 2021
- James Hawkins