Product updates - PostHog

Product
Pricing
Docs
Using PostHog

Community
Company
Login

Home

CEO diaries
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- Tell me about features, not benefits
- The magic of a Hacker News Pre-Mortem
- How to run a transparent startup
- How we justified quitting our jobs and financing PostHog early on
- How we made something people want
- Moving to San Francisco
- Pivot to PostHog
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- How we raised $3M for an open source project
- A story about pivots
- The YC Interview
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Writing for developers
- Reflecting on YC, 2 years on

Company & culture
- How we do meetings at PostHog

Comparisons
- PostHog vs Matomo
- PostHog vs Amplitude
- Why I ditched Google Analytics and Mixpanel for PostHog

Engineering
- Enabling zero downtime data migrations for self-hosted users
- Automating a software company with GitHub Actions
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Setting up super fast Cypress tests on GitHub Actions
- How I learned to love feedback loops (and make better products)
- Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
- PostHog Joins Hacktoberfest 2020
- How PostHog built an app server (from MVP to billions of events)
- How we’re making PostHog deployments easier
- Solving the mystery of PostHog’s missing session recordings
- I used to think you don't need product people. I was wrong.
- The secrets of PostHog query performance
- Benchmarking the impact of session recording on performance
- The state of plugins on PostHog
- We ship whenever

General
- Setting up super fast Cypress tests on GitHub Actions
- How we designed the PostHog mascot
- Why you may not need a sales team
- A story about pivots

Guides
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- Automating a software company with GitHub Actions
- The most useful B2B SaaS product metrics
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 5 best free and open-source A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- The two ways to estimate your monthly event usage
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Google is about to make it a lot harder to track website and app users without third-party cookies
- Setting up super fast Cypress tests on GitHub Actions
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- What launching Experimentation taught us about running effective A/B tests
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- The best GA4 alternatives for apps and websites
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- How we do hiring & HR at PostHog
- How we turned ClickHouse into our event mansion
- An introduction to customer retention
- Is Google Analytics HIPAA compliant?
- Finding your North Star metric and why it matters
- How we monetized our open source devtool
- Building an open source data stack
- How to plan a killer company offsite in just 8 weeks
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- PostHog vs Matomo
- PostHog vs Amplitude
- Product engineer vs software engineer: what's the difference?
- Don’t bother securing your trademarks in the beginning
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- The ops toolkit for early-stage startups
- How (and why) to track your website with PostHog
- 22 ways PostHog makes it easier to build great products
- What is a product engineer (and why they're awesome)
- A simple guide to personal data and PII
- An introduction to product analytics and how it works
- What is SSO and why you should enable it for PostHog
- The 3 critical reasons companies choose self-hosted analytics

HogMail
- HogMail #14
- HogMail #15
- HogMail #16
- HogMail #17: The personal traits that can't be taught
- HogMail #18: What can SaaS learn from the New York Times?

Inside PostHog
- PostHog raises $15 million Series B for open source product analytics
- A non-coders thoughts on ‘Everybody Codes’ - Part Two
- A non-coder's thoughts on an 'Everybody Codes' culture
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- How PostHog uses Wren to offset carbon emissions during offsites
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- How we do customer support at our open source devtool company
- The importance of dogfooding - Why product managers should use their product as much as their users
- How we designed the PostHog mascot
- Using Gatsby and Puppeteer to create dynamic Open Graph images
- Creating an employee-friendly startup share option scheme
- Tell me about features, not benefits
- How I learned to love feedback loops (and make better products)
- The magic of a Hacker News Pre-Mortem
- HostHogs - free drinks, free pizza and frequently asked questions
- How to run a transparent startup
- How we do hiring & HR at PostHog
- How PostHog built an app server (from MVP to billions of events)
- How we turned ClickHouse into our event mansion
- How we justified quitting our jobs and financing PostHog early on
- Introducing Phil Leggetter, our new head of Developer Relations
- Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
- Introducing Joe Martin - Our first Product Marketer
- How we made something people want
- How we do meetings at PostHog
- Solving the mystery of PostHog’s missing session recordings
- Moving to San Francisco
- How PostHog's new VP focused the company on nailing funnels in his first week
- An engineer's guide to picking a cofounder
- Pivot to PostHog
- How to plan a killer company offsite in just 8 weeks
- PostHog raises $12 million in funding led by GV and Y Combinator
- What we learned about hiring from our first five employees
- How (and why) our marketing team uses PostHog
- How we rebranded PostHog in four weeks - a postmortem
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- What's the true role of a product team at an engineering-led organization?
- Building an all-remote company from scratch
- How we raised $3M for an open source project
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- Benchmarking the impact of session recording on performance
- Speeding up PostHog builds with Depot
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- A story about pivots
- The YC Interview
- Why we ditched ‘talk to sales’ for transparent pricing
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Why I ditched Google Analytics and Mixpanel for PostHog
- Why infrastructure is a competitive advantage for us
- Why we raised a $15m Series B ahead of schedule
- Writing for developers
- Reflecting on YC, 2 years on
- YC adds PostHog to top valued companies for July 2021

Launch week
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- The secrets of PostHog query performance

Open source
- The Early Days of GitLab - A Chat with Sid Sijbrandij
- The 5 best free and open-source A/B testing tools
- The 6 best free and open-source feature flag tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- How we do customer support at our open source devtool company
- How I learned to love feedback loops (and make better products)
- PostHog Joins Hacktoberfest 2020
- Give Back Friday with PostHog
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we monetized our open source devtool
- Open source is eating SaaS
- Building an open source data stack
- Should open source projects track you?
- PostHog vs Amplitude
- How we raised $3M for an open source project
- Why open-source projects are essential for large businesses
- Send love to open-source projects on Valentine's Day
- Speeding up PostHog builds with Depot
- The 3 critical reasons companies choose self-hosted analytics

PostHog Academy
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- An introduction to product analytics and how it works

Privacy
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- Google is about to make it a lot harder to track website and app users without third-party cookies
- A new 'Privacy Shield' won't solve big tech's GDPR problem
- Is Google Analytics HIPAA compliant?
- A simple guide to personal data and PII

Product analytics
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- The two ways to estimate your monthly event usage
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- Is autocapture ‘still’ bad?
- Finding your North Star metric and why it matters
- How PostHog's new VP focused the company on nailing funnels in his first week
- What's the true role of a product team at an engineering-led organization?
- How to turn your engineers into product people
- 22 ways PostHog makes it easier to build great products
- An introduction to product analytics and how it works

Product updates
- Why we're giving away 100 times more cloud usage, free
- Enabling zero downtime data migrations for self-hosted users
- Introducing the Avo Inspector app
- We just made PostHog Open Source 1000x more scalable via ClickHouse
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- Group Analytics is now available in PostHog
- You can now reverse ETL into PostHog with Hightouch
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- How we’re improving performance by combining persons and events
- PostHog teams up with Altinity
- Introducing PostHog Cloud EU
- Restack joins the PostHog Marketplace
- PostHog is now available on Segment!
- The secrets of PostHog query performance
- Why we're removing the sessions page
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0
- The state of plugins on PostHog

Release notes
- Introducing the Avo Inspector app
- How we’re improving performance by combining persons and events
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0

Startups
- A non-coder's thoughts on an 'Everybody Codes' culture
- How we found our Ideal Customer Profile
- Creating an employee-friendly startup share option scheme
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- How to run a transparent startup
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we made something people want
- How we monetized our open source devtool
- Should open source projects track you?
- An engineer's guide to picking a cofounder
- How to plan a killer company offsite in just 8 weeks
- What we learned about hiring from our first five employees
- How we rebranded PostHog in four weeks - a postmortem
- Product engineer vs software engineer: what's the difference?
- What's the true role of a product team at an engineering-led organization?
- Why you may not need a sales team
- Don’t bother securing your trademarks in the beginning
- Building an all-remote company from scratch
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- Why open-source projects are essential for large businesses
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- How to turn your engineers into product people
- Raising money is less stressful than bootstrapping
- What is a product engineer (and why they're awesome)
- Writing for developers
- Reflecting on YC, 2 years on

Using PostHog
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- How (and why) to track your website with PostHog
- What is SSO and why you should enable it for PostHog

Home

CEO diaries
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- Tell me about features, not benefits
- The magic of a Hacker News Pre-Mortem
- How to run a transparent startup
- How we justified quitting our jobs and financing PostHog early on
- How we made something people want
- Moving to San Francisco
- Pivot to PostHog
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- How we raised $3M for an open source project
- A story about pivots
- The YC Interview
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Writing for developers
- Reflecting on YC, 2 years on

Company & culture
- How we do meetings at PostHog

Comparisons
- PostHog vs Matomo
- PostHog vs Amplitude
- Why I ditched Google Analytics and Mixpanel for PostHog

Engineering
- Enabling zero downtime data migrations for self-hosted users
- Automating a software company with GitHub Actions
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Setting up super fast Cypress tests on GitHub Actions
- How I learned to love feedback loops (and make better products)
- Frontend filters & backend SQL - A chat with Eric Duong, Sam Winslow, James Greenhill, and Buddy Williams
- PostHog Joins Hacktoberfest 2020
- How PostHog built an app server (from MVP to billions of events)
- How we’re making PostHog deployments easier
- Solving the mystery of PostHog’s missing session recordings
- I used to think you don't need product people. I was wrong.
- The secrets of PostHog query performance
- Benchmarking the impact of session recording on performance
- The state of plugins on PostHog
- We ship whenever

General
- Setting up super fast Cypress tests on GitHub Actions
- How we designed the PostHog mascot
- Why you may not need a sales team
- A story about pivots

Guides
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- Automating a software company with GitHub Actions
- The most useful B2B SaaS product metrics
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 5 best free and open-source A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- The two ways to estimate your monthly event usage
- How to speed up ClickHouse queries using materialized columns
- In-depth: ClickHouse vs PostgreSQL
- Google is about to make it a lot harder to track website and app users without third-party cookies
- Setting up super fast Cypress tests on GitHub Actions
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- What launching Experimentation taught us about running effective A/B tests
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- The best GA4 alternatives for apps and websites
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- How we do hiring & HR at PostHog
- How we turned ClickHouse into our event mansion
- An introduction to customer retention
- Is Google Analytics HIPAA compliant?
- Finding your North Star metric and why it matters
- How we monetized our open source devtool
- Building an open source data stack
- How to plan a killer company offsite in just 8 weeks
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- PostHog vs Matomo
- PostHog vs Amplitude
- Product engineer vs software engineer: what's the difference?
- Don’t bother securing your trademarks in the beginning
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- The ops toolkit for early-stage startups
- How (and why) to track your website with PostHog
- 22 ways PostHog makes it easier to build great products
- What is a product engineer (and why they're awesome)
- A simple guide to personal data and PII
- An introduction to product analytics and how it works
- What is SSO and why you should enable it for PostHog
- The 3 critical reasons companies choose self-hosted analytics

HogMail
- HogMail #14
- HogMail #15
- HogMail #16
- HogMail #17: The personal traits that can't be taught
- HogMail #18: What can SaaS learn from the New York Times?

Inside PostHog
- PostHog raises $15 million Series B for open source product analytics
- A non-coders thoughts on ‘Everybody Codes’ - Part Two
- A non-coder's thoughts on an 'Everybody Codes' culture
- After the HN launch
- Remote companies can be too asynchronous
- The time before YC
- How PostHog uses Wren to offset carbon emissions during offsites
- Winning from the back - late mover advantage
- Optimize for not breaking up with your co-founder
- Cancer and revenue - the latest board meeting
- "How come your website is so nice?"
- Things I learned last year
- Our new objective: Nail Self Serve
- How we found our Ideal Customer Profile
- How we do customer support at our open source devtool company
- The importance of dogfooding - Why product managers should use their product as much as their users
- How we designed the PostHog mascot
- Using Gatsby and Puppeteer to create dynamic Open Graph images
- Creating an employee-friendly startup share option scheme
- Tell me about features, not benefits
- How I learned to love feedback loops (and make better products)
- The magic of a Hacker News Pre-Mortem
- HostHogs - free drinks, free pizza and frequently asked questions
- How to run a transparent startup
- How we do hiring & HR at PostHog
- How PostHog built an app server (from MVP to billions of events)
- How we turned ClickHouse into our event mansion
- How we justified quitting our jobs and financing PostHog early on
- Introducing Phil Leggetter, our new head of Developer Relations
- Using Google Analytics was deemed 'illegal' in some EU countries. We built a microsite in 48 hours to capitalize on the news.
- Introducing Joe Martin - Our first Product Marketer
- How we made something people want
- How we do meetings at PostHog
- Solving the mystery of PostHog’s missing session recordings
- Moving to San Francisco
- How PostHog's new VP focused the company on nailing funnels in his first week
- An engineer's guide to picking a cofounder
- Pivot to PostHog
- How to plan a killer company offsite in just 8 weeks
- PostHog raises $12 million in funding led by GV and Y Combinator
- What we learned about hiring from our first five employees
- How (and why) our marketing team uses PostHog
- How we rebranded PostHog in four weeks - a postmortem
- Counterintuitive lessons about our pricing
- I used to think you don't need product people. I was wrong.
- What's the true role of a product team at an engineering-led organization?
- Building an all-remote company from scratch
- How we raised $3M for an open source project
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- How to seed, grow, and scale Developer Relations (and how we're doing it at PostHog)
- Benchmarking the impact of session recording on performance
- Speeding up PostHog builds with Depot
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- A story about pivots
- The YC Interview
- Why we ditched ‘talk to sales’ for transparent pricing
- Raising money is less stressful than bootstrapping
- What motivates me as a CEO
- The really important job interview questions engineers should ask (but don't)
- Why I ditched Google Analytics and Mixpanel for PostHog
- Why infrastructure is a competitive advantage for us
- Why we raised a $15m Series B ahead of schedule
- Writing for developers
- Reflecting on YC, 2 years on
- YC adds PostHog to top valued companies for July 2021

Launch week
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- The secrets of PostHog query performance

Open source
- The Early Days of GitLab - A Chat with Sid Sijbrandij
- The 5 best free and open-source A/B testing tools
- The 6 best free and open-source feature flag tools
- The best open-source analytics and data tools
- Open source (and self-hosted) alternatives to Hotjar & FullStory
- How we do customer support at our open source devtool company
- How I learned to love feedback loops (and make better products)
- PostHog Joins Hacktoberfest 2020
- Give Back Friday with PostHog
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we monetized our open source devtool
- Open source is eating SaaS
- Building an open source data stack
- Should open source projects track you?
- PostHog vs Amplitude
- How we raised $3M for an open source project
- Why open-source projects are essential for large businesses
- Send love to open-source projects on Valentine's Day
- Speeding up PostHog builds with Depot
- The 3 critical reasons companies choose self-hosted analytics

PostHog Academy
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- An introduction to product analytics and how it works

Privacy
- The 7 best GDPR-compliant analytics tools
- The best HIPAA-compliant A/B testing tools
- The 4 best HIPAA-compliant analytics tools
- Google is about to make it a lot harder to track website and app users without third-party cookies
- A new 'Privacy Shield' won't solve big tech's GDPR problem
- Is Google Analytics HIPAA compliant?
- A simple guide to personal data and PII

Product analytics
- Introduction to self-service analytics
- Building an AARRR pirate funnel (how and why)
- The two ways to estimate your monthly event usage
- How to harness the awesome power of growth loops
- What is user segmentation?
- How to measure product engagement
- How to achieve B2B product market fit
- How to work out what your users really need
- An introduction to customer retention
- Is autocapture ‘still’ bad?
- Finding your North Star metric and why it matters
- How PostHog's new VP focused the company on nailing funnels in his first week
- What's the true role of a product team at an engineering-led organization?
- How to turn your engineers into product people
- 22 ways PostHog makes it easier to build great products
- An introduction to product analytics and how it works

Product updates
- Why we're giving away 100 times more cloud usage, free
- Enabling zero downtime data migrations for self-hosted users
- Introducing the Avo Inspector app
- We just made PostHog Open Source 1000x more scalable via ClickHouse
- Introducing Collaboration for PostHog
- Introducing Data Management for PostHog
- What launching Experimentation taught us about running effective A/B tests
- Group Analytics is now available in PostHog
- You can now reverse ETL into PostHog with Hightouch
- How we’re making PostHog deployments easier
- PostHog Launch Week I: A Universe of New Features
- How we’re improving performance by combining persons and events
- PostHog teams up with Altinity
- Introducing PostHog Cloud EU
- Restack joins the PostHog Marketplace
- PostHog is now available on Segment!
- The secrets of PostHog query performance
- Why we're removing the sessions page
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0
- The state of plugins on PostHog

Release notes
- Introducing the Avo Inspector app
- How we’re improving performance by combining persons and events
- Array 1.0.10
- Array 1.0.11
- Array 1.0.8
- Array 1.0.9
- Array 1.1.0
- Array 1.11.0
- Array 1.10.0
- Array 1.12.0
- Array 1.13.0
- Array 1.14.0
- Array 1.15.0
- Array 1.16.0
- Array 1.17.0
- Array 1.18.0
- Array 1.2.0
- Array 1.19.0
- Array 1.20.0
- Array 1.22.0
- Array 1.21.0
- Array 1.23.0
- Array 1.24.0
- Array 1.25.0
- Array 1.27.0
- Array 1.28.0
- Array 1.29.0
- Array 1.26.0
- Array 1.3.0
- Array 1.30.0
- Array 1.31.0
- Array 1.32.0
- Array 1.33.0
- Array 1.34.0
- Array 1.35.0: Introducing SAML, world map view and new plugins
- Array 1.37.0: Cohorts 2.0 and event & property detail pages
- Array 1.36.0: Introducing AND/OR filtering, timezone support and universal search
- Array 1.38.0: Exports, subscriptions and session analysis
- Array 1.39.0: Betas, persons, events and libraries
- Array 1.4.0
- Array 1.40.0: Interface improvements and more!
- Array 1.42.0: Get beta features via our roadmap!
- Array 1.5.0
- Array 1.41.0: Improving performance by up to 400%
- Array 1.6.0
- Array 1.7.0
- Array 1.8.0
- Array 1.9.0
- Array 1.0.0

Startups
- A non-coder's thoughts on an 'Everybody Codes' culture
- How we found our Ideal Customer Profile
- Creating an employee-friendly startup share option scheme
- How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
- How to run a transparent startup
- Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
- How we made something people want
- How we monetized our open source devtool
- Should open source projects track you?
- An engineer's guide to picking a cofounder
- How to plan a killer company offsite in just 8 weeks
- What we learned about hiring from our first five employees
- How we rebranded PostHog in four weeks - a postmortem
- Product engineer vs software engineer: what's the difference?
- What's the true role of a product team at an engineering-led organization?
- Why you may not need a sales team
- Don’t bother securing your trademarks in the beginning
- Building an all-remote company from scratch
- All the cool things we built at our Rome hackathon
- Content marketing strategy for devtool companies - How we do it at PostHog
- Why open-source projects are essential for large businesses
- How to run finance at your startup without hiring a finance person
- How to choose job titles in your early stage startup
- Startups, stop treating engineers like a different species
- The ops toolkit for early-stage startups
- How to turn your engineers into product people
- Raising money is less stressful than bootstrapping
- What is a product engineer (and why they're awesome)
- Writing for developers
- Reflecting on YC, 2 years on

Using PostHog
- 5 essential tips for Customer Success teams on PostHog
- 5 analytics ideas for marketing teams using PostHog
- 5 essential PostHog apps for new users
- 5 events all teams should track with PostHog
- Permissions and projects in PostHog, explained
- How (and why) our marketing team uses PostHog
- How (and why) to track your website with PostHog
- What is SSO and why you should enable it for PostHog

Blog
Product updates

Product updates

LatestPopular

Release notes, Product updates
Introducing the Avo Inspector app
Apr 27, 2022
Release notes, Product updates
Array 1.35.0: Introducing SAML, world map view and new plugins
Apr 25, 2022
Release notes, Product updates
Array 1.34.0
Mar 30, 2022
Product updates, Launch week
Introducing Collaboration for PostHog
Mar 24, 2022
- Paolo D'Amico

The best of PostHog.
Delivered twice a month.

Product updates, Launch week, Guides
What launching Experimentation taught us about running effective A/B tests
Mar 23, 2022
- Neil Kakkar
Product updates, Launch week
PostHog Launch Week I: A Universe of New Features
Mar 23, 2022
- Andy Vandervell
Engineering, Product updates, Launch week
How we’re making PostHog deployments easier
Mar 22, 2022
- Harry Waye
- Guido Iaquinti
Product updates
PostHog teams up with Altinity
Mar 22, 2022
- Joe Martin
Engineering, Product updates, Launch week
The secrets of PostHog query performance
Mar 22, 2022
- Karl-Aksel Puulmann
Product updates, Launch week
Introducing Data Management for PostHog
Mar 21, 2022
- Alex Kim

Product
Overview
Pricing
Product analytics
Session recording
A/B testing
Feature flags
Apps
Customer stories
PostHog vs...

Docs
Quickstart guide
Self-hosting
Installing PostHog
Building an app
API
Webhooks
How PostHog works
Data privacy

Using PostHog
Product manual
Apps manuals
Tutorials

Community
Questions?
Product roadmap
Contributors
Partners
Newsletter
Merch
PostHog FM
PostHog on GitHub

Handbook
Getting started
Company
Strategy
How we work
Small teams
People & Ops
Engineering
Product
Design
Marketing
Customer success

Company
About
Team
Investors
Press
Blog
FAQ
Support
Careers

© 2022 PostHog, Inc.

Code of conduct
Privacy policy
Terms